BUILDING BEST BRANDS
Since 2004, Serviceplan and GfK brand ranking of brands that are economically successful and that evoke emotions in the minds of consumers.
POWER TO THE CONSUMERS
Best Brands is a brand ranking based on a representative empirical study conducted by GfK in several countries measuring the strength of a brand on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success.
Latest insights & trends
Best Brands 2017 in Germany
Best Brands Germany has been held for the 14th year in Munich in February 2017. BMW, Coca-Cola, and Duplo were honoured this year. For the special category award “Best Future Mobility Brand”, Tesla representatives stepped up to the winner’s podium. In the category “Best German Corporate...
Best Brands 2016 – Food retail
Best Brands Belgium 2016: the best retailer was Colruyt Belgian eating habits are constantly evolving. While Belgians might not be the most experienced cooks, they are increasingly passionate about cooking. A trend that is certainly influenced by their growing desire to eat healthily. Vitamin-rich...
Best Brands China 2016
Recently, Asia celebrated the start of the Year of the Rooster. The right moment to turn our attention to the results of Best Brands China 2016, organised in Shanghai in December 2016 by Serviceplan and GfK. The theme of Best Brands 2016 was “Next China” and it was intended to shed some light on...
BUILDING BEST BRANDS WITH SERVICEPLAN AND GFK
What binds Serviceplan and GfK is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands.
Together we study the emotional and social relationships consumers develop with your brand, and the competition. We identify active brand equity to understand current and future brand performance. We also uncover latent brand equity to develop new growth opportunities. We use advanced modeling to understand how image and experiences affect relationships and brand success.
Your benefits? Augmenting existing client KPI's. Better understanding of consumer behavior. Improving the performance of your brand. Increase customer acquisition/retention. Allowing to model future success.