BUILDING BEST BRANDS

Since 2004, Serviceplan and GfK brand ranking of brands that are economically successful and that evoke emotions in the minds of consumers.

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Methodology

POWER TO THE CONSUMERS

Best Brands is a brand ranking based on a representative empirical study conducted by GfK in several countries measuring the strength of a brand on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success.

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Latest insights & trends

Best Digital Brands 2018 : #1 AMAZON.COM

This year, the Best Digital Brand competition was updated with some additional touchpoints and one very important KPI: sales activation on the digital level. And Amazon is the undisputed number one in this discipline. In less than 25 years’ time, Amazon.com has earned its founder Jeff Bezos a...

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Best Corporate Brands 2018 : #3 THE COCA-COLA COMPANY

After being elected Best Corporate Brand in 2016 in the first Best Brands competition, The Coca-Cola Company continues to be one of the most prominent players in our brand environment. The American soft drinks giant has been a stalwart in the top three since the competition was first organised in...

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Best Corporate Brands 2018 #2 : THE WALT DISNEY COMPANY

Television, radio, animation, film, consumer goods, tourism, sports, etc. In its 95 year existence, The Walt Disney Company has become a company with many faces, and a model to be followed. The company’s trademark, however, has remained unchanged since day one: to create a magical experience on...

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Best Corporate Brands 2018 : #1 COLRUYT GROUP

After last year’s initial victory, Colruyt confirmed its top dog position this year, retaining the title of Best Corporate Brand. This completes the list, with Colruyt’s election as Best Belgian Brand in 2015 and the recently awarded title of Best Omnichannel Brand. Or rather how to deliver an...

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Best Growth Brands 2018 : #2 NOVY

The Best Growth Brands category is intended to highlight brands that have not yet had their moment in the spotlight for the Best Brands Awards’ leading category, i.e. the Product category. It allows us to focus on specific brands that have performed outstandingly in the last twelve months. While...

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Best Growth Brands 2018 : #1 GILLETTE

Gillette as a brand achieved the highest growth of its market share between 2017 and 2018. At the same time, it also achieved the greatest increase in terms of solid relationships and experience-related quality. It’s for this performance that the brand has been awarded the title of Best Growth...

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Best Product Brands 2018 : #2 SAMSUNG ELECTRONICS

In 2016, Samsung was the first brand in the history of this competition to receive the honorary title of Best Product Brand in Belgium. More specifically, the award went to Samsung Electronics because while it’s true that Best Brands reviews over 300 brands, some brands appear in the top ten of...

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Best Product Brands 2018 : #1 IKEA

2017 was Ikea’s year, whichever way you look at it. The amazing array of new products and developments only served to increase the Swedish furniture giant’s dominance and supremacy on the furniture market even further. And Belgium was no different in that sense. Although 2018 started on a sad...

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BUILDING BEST BRANDS WITH SERVICEPLAN AND GFK

What binds Serviceplan and GfK is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, best brands.

Together we study the emotional and social relationships consumers develop with your brand, and the competition. We identify active brand equity to understand current and future brand performance. We also uncover latent brand equity to develop new growth opportunities. We use advanced modeling to understand how image and experiences affect relationships and brand success.

Your benefits? Augmenting existing client KPI's. Better understanding of consumer behavior. Improving the performance of your brand. Increase customer acquisition/retention. Allowing to model future success.

REGISTER TO BEST BRANDS 2018

Register to the Best Brands Awards, 22/03/2018, from 18:30 to 23:00, Cinquantenaire Museum, Etterbeek


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BEST BRANDS METHODOLOGY

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About Best Brands

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves.

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