Privacy Policy

Privacy and personal data

We inform you that the website www.bestbrands.be (the “Website”) is operated by Serviceplan Belgium SA/NV (hereinafter, “Serviceplan”, “we”, “us” or “our”), Bovenberg 124, 1150 Brussels (Belgium), VAT BE0 416.888.281. 

“You” and “Your” means you as the user of our Website.

This privacy policy (“Privacy Policy”) is intended to inform You how we gather, define, and use Your Information (as defined below). This Privacy Policy, and our separate Terms of Use and our Cookies Policy, make up our Website “Terms and Conditions”.

Access to and use of the Website by You implies Your full acceptance of the Website Terms and Conditions.

In this regard, if You access and use the Website You agree to comply with the provisions indicated in the mentioned legal documents. The provision of the Website service is limited to the period during which You are connected to the Website or to any of the services provided via same. Therefore, You must read this Privacy Policy carefully each time You intend to use the Website, since it may undergo changes.

All Your personal Information shall be held and used in accordance with the Personal

Data Protection Law (the “Legislation”). If You want to know what information we collect and hold about You, please write to us at info@bestbrands.be.

Serviceplan is the data controller of the personal data that we will collect from You.

What Information do we collect?

When You visit our Website, You may provide us with personal data in a number of ways, among other:

  • a) by completing a data collection form on our Website or
  • b) by corresponding with us by email, in which case we may retain the content of Your email messages together with Your email address and our responses.

Furthermore, by accessing the Website we may also collect information about Your computer, including where available Your IP address, operating system and browser type of Your computer, for system administration.

How do we use the information that You provide to us?

In compliance with the legislation, we inform You that the personal data collected through Your access to the Website or through any data collection forms of the Website will be included in a personal data filing system of which Serviceplan is the data controller.

We use Your information with the purposes to (i) manage Your navigation through the Website and (ii) for the purposes indicated in each data collection forms. Please note that when You click the button “submit” included in each data collection form, You declare that the information and personal data provided are accurate and updated.

With Your consent, we may disclose Your personal information to the entities of the group of companies to which Serviceplan belongs, the group includes, but is not limited, the following companies: Plan.Net, Mediaplus, Mediascale.

In limited circumstances, we may pass Your Information to other third party organizations if we are under a duty to disclose or share Your Information to comply with any legal obligation or to enforce or apply our Terms and Conditions and other agreements or protect the rights, property, or safety of our clients, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Commercial communications

We inform You that we can collect Your consent with the purposes to send You commercial communications through each data collection form. Where You have expressly consented, by filling in the opt-in box that may appear in the data collection form when browsing our Website, we may contact You by email, post, sms, or through any other equivalent electronic communication mean, with information about our products or services that we feel may be of interest to You. You can let us know at any time if You no longer wish to receive these communications by contacting info@bestbrands.be.

Cookies

Like other commercial websites, our Website uses a technology called “cookies” and web server logs to collect information about how our Website is used. For details about how we use cookies, please see our Cookies Policy.

Contact Form

On our website, you may use a contact form to enter personal data. If you use the contact form, we collect and store the data you enter in the input screen (e.g. second name, first name, email address). There will be no forwarding to any third parties.

If consent is given, the legal basis for the processing is Art. 6(1)(a) GDPR. If your request has the purpose of preparing the signing of a contract, Art. 6(1)(b) GDPR is an additional legal basis. We use the data to process and answer your request only.

Registration

You can register on our website. If you register, we collect and store the data you enter in the input screen (e.g. last name, first name, email address). There will be no forwarding to any third parties.

If consent is given, the legal basis for the processing is Art. 6(1)(a) GDPR. If the purpose of your registration is the preparation of the signing of a contract, Art. 6(1)(b) GDPR is an additional legal basis.

Your registration is required for the use of certain contents and services on our website, for the performance of a contract or for carrying out pre-contractual measures, respectively.

Newsletter

On our website, you can subscribe to a newsletter. If you subscribe to the newsletter, we collect and store the data you enter in the input screen (e.g. second name, first name, email address). There will be no forwarding to any third parties. The subscription to the newsletter is possible with your consent only. The legal basis for the processing is Art. 6(1)(a) GDPR. We use the data only for sending newsletters.

Your consent

By using our Website, You consent to our collection and use of certain data as described in this Privacy Policy and our Cookie Policy. If we change our privacy policies and procedures, we will post those changes on our Website to keep You aware of what information we collect, how we use it and under what circumstances we may disclose it.

We also inform You that You may revoke the consent given for the processing of Your data, whenever this is legally appropriate, by sending a notice to Serviceplan as provided below.

How can you access your Information?

We inform You that You may exercise at any time Your rights of access, rectification, cancellation and objection to the processing of Your personal data.

Where we store Your personal data

Personal data and information we collect from You may be transferred to and stored at a destination outside the European Economic Area (“EEA”). All the previous will be in accordance with Legislation. Furthermore, we will take all steps reasonably necessary to ensure that Your Information is treated securely and in accordance with this Privacy Policy and our Cookies Policy.

Security

We have implemented and we maintain the highest standards of security required by the Legislation to protect Your personal information from accidental loss and from unauthorized access, use, or disclosure. However, the transmission of information via Internet is not completely secure. So, whilst we will do our best to protect Your Information, we cannot ensure the security of Your data during transit to our Website.

Any information You submit is sent at Your own risk. Once we have received Your Information we will use strict procedures and security features to prevent unauthorized access.

Third party sites

Our Website browser and application may contain links to sites controlled by third parties. Please remember that when You use a link to go from our Website to another website, our Privacy Policy and Cookies Policy is no longer in effect. This Privacy Policy does not reflect the privacy practices of those third-party sites. Please bear in mind that we are not responsible for the privacy and data processing of other websites. Your browsing and interaction on any other website, including websites which are linked to ours, is subject to that website’s own rules and policies. We recommend that You read the privacy and data processing policies of other websites that You may visit using the link in our Website or in any other manner. For more information please see our Terms of Use.

Storing Period

We process and store your data only for as long as it is required for the processing or for complying with statutory duties. Once the purpose of processing no longer exists, your data will be blocked or erased. If there are any additional statutory duties to store the data, we block or erase your data upon the lapse of the statutory storing periods.

Your Rights

You have the following statutory rights against us relating to your personal data:

1. Right to be informed
As the data subject (affected person), you have the right to request a confirmation on whether we process personal data relating to you. If this is the case, you have the right to be informed of such personal data as well as to further information, e.g. the purpose of processing, the recipient and the scheduled storing period or the criteria for the determination of such period, respectively.

2. Right to rectification and completion
As the data subject, you have the right to request the immediate rectification of incorrect data. Taking into consideration the purpose of processing, you have the right to request the completion of incomplete data.

3. Right to erasure (“right to be forgotten”)
As the data subject, you have the right to erasure if processing is not necessary. This is the case e.g. if your data are no longer required for the original purposes, if you withdrew your statement of consent relating to data privacy, or if the data have been processed unlawfully.

4. Right to restriction of processing
As the data subject, you also have the right to restriction of the processing if e.g. you think that the personal data would be incorrect.

5. Right to data portability
As the data subject, you have the right to receive your personal data in a structured, customary and machine-readable format.

6. Right to object
As the data subject, you have the right to raise objection against the processing of certain of your personal data at any time for reasons resulting from your situation.
In case of direct marketing, you as the data subject have the right to raise objection against the processing of your personal data for the purpose of such marketing at any time; this also applies to the profiling associated with such direct marketing.

7. Right to withdraw your consent relating to data privacy
You may withdraw a consent to the processing of your personal data with effect in the future at any time. The legality of the processing made until such withdrawal, however, is not affected by the foregoing.

Moreover, you may lodge complaint with a data protection supervisory authority if you feel that the data processing does not comply with data protection regulations.

Google Analytics

We use Google Analytics to analyse and improve the use of our website.

Google Analytics is a web analysis service of Google Inc. (“Google”). Google Analytics uses what is known as “cookies”, i.e. text files that are stored on your computer to allow an analysis of your use of the website. As a rule, the information on your use of the website generated by the cookie is transmitted to and stored on a server of Google in the USA. In the event of activation of the IP-anonymization on this website, however, your IP address will be truncated previously in member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is transferred to a server of Google in the USA and is truncated there. On the instruction of the operator of this website, Google will use this information to evaluate your use of the website in order to prepare reports on the website activities and to provide other services for the website operator relating to website use and internet use.

The IP address transmitted by your browser in the context of Google Analytics will not be combined with other data of Google.

You can prevent the storing of the cookies by an appropriate setting of your browser software; please note, however, that in this case you might not be able to use the full range of all functions of this website. Moreover, you can prevent the collection of the data (incl. your IP address) generated by the cookie and relating to your use of the website for Google as well as the processing of such data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

We use Google Analytics with the extension “anonymizeIp()”. This is to truncate the IP addresses (so-called IP-masking). Thus, a connection to specific persons can be ruled out.

Google takes part in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. Accordingly, there is a reasonable data privacy level also in the exceptional cases in which Google transfers personal data to the USA.

The legal basis for the processing of data using Google Analytics is Art. 6(1) sentence 1(f) GDPR.

Information on the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More information on the terms of use: www.google.com/analytics/terms/

More information on data privacy: https://support.google.com/analytics/answer/6004245?hl=en

Universal Analytics

This website uses Google Analytics for a cross-device analysis. To this end, each user receives a user ID. You may deactivate the cross-device analysis in your customer account “My Data”, “Personal Data”.

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