CATEGORY RANKINGS AND METHODOLOGIES

Best Corporate Brands

Best Corporate Brands

Sample: 1000 people, representative of total Belgian population / Fieldwork period: October 2016 / Method: Online / Share of Wallet: Market Leadership, Internationality, Product Performance / Share of Soul: Preference, Identification, Uniqueness

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Best Product Brands

Best Product Brands

Sample: 2500 people, representative of total Belgian population / Fieldwork period: October 2016 / Method: Online / Share of Wallet: Price Premium, Market Share, First Choice / Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience

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Best Digital Brands

Best Digital Brands

Sample: 2500 people, representative of total Belgian population / Fieldwork period: October 2016 / Method: Online / Digital BPI: Visits, Followers, Ads, Contact, Trust, Exchange, Discount, Purchase, Openess / Digital experience: Awareness, Digital Brand Experience

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Find your brand in the 2017 ranking

Best Corporate Brands

Best Corporate Brands

Sample: 1000 people, representative of total Belgian population
Fieldwork period: October 2016
Method: Online
Share of Wallet: Market Leadership, Internationality, Product Performance
Share of Soul: Preference, Identification, Uniqueness

Best Product Brands

Best Product Brands

Sample: 2500 people, representative of total Belgian population
Fieldwork period: October 2016
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience

Best Digital Brands

Best Digital Brands

Sample: 2500 people, representative of total Belgian population
Fieldwork period: October 2016
Method: Online
Digital BPI: Visits, Followers, Ads, Contact, Trust, Exchange, Discount, Purchase, Openess
Digital experience: Awareness, Digital Brand Experience

SAVE THE DATE BEST BRANDS 2018

Sign up for the Best Brands Awards 2018 22/03/2018 from 18:30 to 23:00 Colonial Palace, Tervuren


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BUILDING BEST BRANDS WITH SERVICEPLAN AND GfK

What binds Serviceplan and GfK is the passion to develop and to coach fascinating brands. Together we study the emotional and social relationships consumers develop with your brand, and the competition. We identify active brand equity to understand current and future brand performance. We also uncover latent brand equity to develop new growth opportunities.

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