BEST BRANDS INSIGHTS & TRENDS
We believe that only advertisers who understands the needs and emotions of their target group can enjoy sustained success. With our yearly Best Brands study, we therefore paint a particularly precise picture of the wishes and beliefs of all consumers.
Best Brands 2017 in Germany
Best Brands Germany has been held for the 14th year in Munich in February 2017. BMW, Coca-Cola, and Duplo were honoured this year. For the special category award “Best Future Mobility Brand”,...
Best Brands 2016 – Food retail
Best Brands Belgium 2016: the best retailer was Colruyt Belgian eating habits are constantly evolving. While Belgians might not be the most experienced cooks, they are increasingly passionate about...
Best Brands China 2016
Recently, Asia celebrated the start of the Year of the Rooster. The right moment to turn our attention to the results of Best Brands China 2016, organised in Shanghai in December 2016 by Serviceplan...
Best Brands 2016 in Belgium – Alcoholic drinks
Belgian beers are potential Best Brands In 2016, Best Brands revealed the first winners in Belgium. Samsung took home the award for the best product brand and Jupiler came in third. Jupiler also took...
SAVE THE DATE BEST BRANDS 2018
Sign up for the Best Brands Awards 2018 22/03/2018 from 18:30 to 23:00 Colonial Palace, Tervuren
BUILDING BEST BRANDS WITH SERVICEPLAN AND GfK
What binds Serviceplan and GfK is the passion to develop and to coach fascinating brands. Together we study the emotional and social relationships consumers develop with your brand, and the competition. We identify active brand equity to understand current and future brand performance. We also uncover latent brand equity to develop new growth opportunities.