BEST BRANDS INSIGHTS & TRENDS

We believe that only advertisers who understands the needs and emotions of their target group can enjoy sustained success. With our yearly Best Brands study, we therefore paint a particularly precise picture of the wishes and beliefs of all consumers.

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Best Digital Brands 2018 : #1 AMAZON.COM BB2018

Best Digital Brands 2018 : #1 AMAZON.COM

This year, the Best Digital Brand competition was updated with some additional touchpoints and one very important KPI: sales activation on the digital level. And Amazon is the undisputed number one in...

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Best Corporate Brands 2018 : #3 THE COCA-COLA COMPANY BB2018

Best Corporate Brands 2018 : #3 THE COCA-COLA COMPANY

After being elected Best Corporate Brand in 2016 in the first Best Brands competition, The Coca-Cola Company continues to be one of the most prominent players in our brand environment. The American...

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Best Corporate Brands 2018 #2 : THE WALT DISNEY COMPANY BB2018

Best Corporate Brands 2018 #2 : THE WALT DISNEY COMPANY

Television, radio, animation, film, consumer goods, tourism, sports, etc. In its 95 year existence, The Walt Disney Company has become a company with many faces, and a model to be followed. The...

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Best Corporate Brands 2018 : #1 COLRUYT GROUP BB2018

Best Corporate Brands 2018 : #1 COLRUYT GROUP

After last year’s initial victory, Colruyt confirmed its top dog position this year, retaining the title of Best Corporate Brand. This completes the list, with Colruyt’s election as Best Belgian...

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Best Growth Brands 2018 #3 DOVE BB2018

Best Growth Brands 2018 #3 DOVE

The third place in the Best Growth Brands ranking goes to the body care sector, more specifically to Dove. The brand mainly became famous in the Noughties, thanks to its advertising, which highlighted...

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Best Growth Brands 2018 : #2 NOVY BB2018

Best Growth Brands 2018 : #2 NOVY

The Best Growth Brands category is intended to highlight brands that have not yet had their moment in the spotlight for the Best Brands Awards’ leading category, i.e. the Product category. It allows...

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Best Growth Brands 2018 : #1 GILLETTE BB2018

Best Growth Brands 2018 : #1 GILLETTE

Gillette as a brand achieved the highest growth of its market share between 2017 and 2018. At the same time, it also achieved the greatest increase in terms of solid relationships and...

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Best Product Brands 2018 : #2 SAMSUNG ELECTRONICS BB2018

Best Product Brands 2018 : #2 SAMSUNG ELECTRONICS

In 2016, Samsung was the first brand in the history of this competition to receive the honorary title of Best Product Brand in Belgium. More specifically, the award went to Samsung Electronics because...

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Best Product Brands 2018 : #1 IKEA BB2018

Best Product Brands 2018 : #1 IKEA

2017 was Ikea’s year, whichever way you look at it. The amazing array of new products and developments only served to increase the Swedish furniture giant’s dominance and supremacy on the...

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Best Brands France: Amazon, Google, Samsung and Michelin winners of the first french edition BB2018

Best Brands France: Amazon, Google, Samsung and Michelin winners of the first french edition

BB2018_France On Monday 5 March, the award ceremony for the prizes in the first French edition of the Best Brands Awards was held. This event rewards the best-performing brands each year in a number...

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Serviceplan and GfK unveil the finalists for the Best Brands Awards 2018 BB2018

Serviceplan and GfK unveil the finalists for the Best Brands Awards 2018

Serviceplan and GfK have just revealed the list of finalists for the Best Brands Awards 2018. Thanks to the independent study carried out by GfK, we now know which brands achieved the highest scores...

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15 Years of Best Brands in Germany: Ikea, Nivea, Lay's and Nike on the Winners’ Podium BB2018

15 Years of Best Brands in Germany: Ikea, Nivea, Lay's and Nike on the Winners’ Podium

20180228-BBCorner-23-square Best Brands, the industry event that has developed into the most important on the calendar since its inception in 2004 - celebrated the top brands in Germany for the 15th...

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Best Brands: Care Products BB2017

Best Brands: Care Products

Sustainable growth of a brand is based on a good balance between sales activation and being able to rely on a strong relationship with consumers. After all, a strong emotional connection with a brand...

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Beauty Best Brands BB2017

Beauty Best Brands

Which are the beauty products preferred by the Belgians? To shed light on the question and to allow for a more nuanced evaluation, we divided this category between “volume” and “premium” or...

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Best Brands: the battle for the e-consumer is far from over BB2017

Best Brands: the battle for the e-consumer is far from over

Amazon.fr earned the title of Belgium's favourite online shop in 2017, receiving around 158 million visits. According to recently-published figures by CupoNation, the .com and .de variants of this...

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Best Brands: Financial Services BB2017

Best Brands: Financial Services

How do you contact your bank? 20 years ago, this question had only three possible answers: 1) by going into a branch in person, 2) in writing, or 3) by phoning my bank. Nowadays, there are numerous...

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The Best Retailers Brands BB2017

The Best Retailers Brands

As we explained in a previous article, Colruyt was selected best “Omnichannel” brand in 2018 by the 3,500 respondents taking part in the Best Brands study carried out by GfK for Serviceplan....

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Best Brands: the "Best" Motor Show conditions BB2017

Best Brands: the "Best" Motor Show conditions

For people wishing to buy a new car via an official network in Belgium, the period from December to the end of February seems to be the most attractive one. After all, January is when the Motor Show...

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Best Omnichannel Brands: Colruyt in the lead BB2017

Best Omnichannel Brands: Colruyt in the lead

Serviceplan is about much more than just the Best Brands study. Nevertheless, it must be said that this project, carried out in partnership with GfK, reflects the philosophy of the Woluwe-based agency...

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Best Brands Italy BB2017

Best Brands Italy

Regular followers of this column will already know that Serviceplan and GfK are developing the Best Brands project together in several countries. On 15 November 2017, it was Italy’s turn to unveil...

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The Best Brands for major household appliances BB2017

The Best Brands for major household appliances

Anyone visiting the major household appliances department in a store 20 years ago would have come across the same brands as today. This is quite remarkable since, in the same store, SBR was still...

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Best Food Brands BB2017

Best Food Brands

Dinner’s served! The Belgians are known, among other things, for their love of gastronomy. However, the usual clichés of moules frites, chocolates etc. are not what is meant here… or are they?...

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Best Brands : Bristol BB2017

Best Brands : Bristol

In September 2016, Euro Shoe Group, the Belgian parent company of the brands Bristol and Shoe Discount, decided to embrace the future as one brand in the Netherlands and Belgium, namely Bristol. Euro...

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Best Brands and social media BB2017

Best Brands and social media

In addition to the gala evening that will be held on 22 March 2018, Serviceplan and GfK are organising the Best Brands Colleges, which will take place a few weeks after this major event. The programme...

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Best Brands for the young and old alike BB2017

Best Brands for the young and old alike

Is there anyone who has not heard about the arrival of the pandas at Pairi Daiza in 2014? Is there anyone who is still unaware of which animal is the Walibi mascot in Wallonia, and who the Plopsa...

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The Best Brands for DIY BB2017

The Best Brands for DIY

“DIY is within your reach” and “For people who make things”! These two slogans encourage everybody to get their hands dirty, and to perform minor (or major) works on their homes...

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Best Brands: Samsung is in pole position BB2017

Best Brands: Samsung is in pole position

According to the Best Brands consumer survey conducted by GfK at Serviceplan’s request, the best brand in the electronic appliance sector (which also includes digital cameras, MP3 readers, and GPS...

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Best Brands: Colruyt is unbeatable BB2017

Best Brands: Colruyt is unbeatable

Colruyt is one of the most popular brands in Belgium, along with Coca-Cola. Both of these brands received two awards each in two competition entries. The soft drinks brand won Best Corporate Brand in...

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Best Brands: Apple and Samsung, etc. BB2017

Best Brands: Apple and Samsung, etc.

Smartphones now form part of people’s daily life in Belgium. A few major operators compete with one another on the smartphone market. However, one competition in terms of media and technology is at...

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Jupiler, the Best Beer BB2017

Jupiler, the Best Beer

When people mention Belgium, what is the cliché that recurs almost systematically when talking about fine food? No, it isn’t the famous mussels ‘n chips, or chocolate. It’s the other thing....

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Coca-Cola and Colruyt are Best Brands BB2017

Coca-Cola and Colruyt are Best Brands

There are many iconic brands. However, if I say Father Christmas, a lit-up truck and a polar bear, I’m sure that we will all think of a single brand, i.e. Coca-Cola. Coca-Cola has been the ultimate...

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Best Digital Brands – TUI stands out from the crowd BB2017

Best Digital Brands – TUI stands out from the crowd

Just like the environment in which brands evolve, the Best Brands survey conducted on behalf of Serviceplan by GfK seeks to innovate every year, in order to respond to the realities that advertisers...

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Best Brands Belgium 2017, what the financial sector has learned BB2017

Best Brands Belgium 2017, what the financial sector has learned

Every year, the Best Brands study organised by GfK and Serviceplan rewards the best of the 10 leading brands in the country, selected from more than 30 different business sectors. Financial services...

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Best Brands Belgium 2017 - Lessons From The Automotive Sector BB2017

Best Brands Belgium 2017 - Lessons From The Automotive Sector

The Best Brands survey organised by GfK and Serviceplan rewards the country’s best brands, which are selected among the 10 major brands in over 25 different business sectors, every year. The...

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Best Brands 2016 – Food retail BB2016

Best Brands 2016 – Food retail

Best Brands Belgium 2016: the best retailer was Colruyt Belgian eating habits are constantly evolving. While Belgians might not be the most experienced cooks, they are increasingly passionate about...

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Best Brands 2017 in Germany BB2017

Best Brands 2017 in Germany

Best Brands Germany has been held for the 14th year in Munich in February 2017. BMW, Coca-Cola, and Duplo were honoured this year. For the special category award “Best Future Mobility Brand”,...

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Best Brands China 2016 BB2016

Best Brands China 2016

Recently, Asia celebrated the start of the Year of the Rooster. The right moment to turn our attention to the results of Best Brands China 2016, organised in Shanghai in December 2016 by Serviceplan...

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Best Brands 2016 in Belgium – Alcoholic drinks BB2016

Best Brands 2016 in Belgium – Alcoholic drinks

Belgian beers are potential Best Brands In 2016, Best Brands revealed the first winners in Belgium. Samsung took home the award for the best product brand and Jupiler came in third. Jupiler also took...

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REGISTER TO BEST BRANDS 2018

Register to the Best Brands Awards, 22/03/2018, from 18:30 to 23:00, Cinquantenaire Museum, Etterbeek


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BUILDING BEST BRANDS WITH SERVICEPLAN AND GfK

What binds Serviceplan and GfK is the passion to develop and to coach fascinating brands. Together we study the emotional and social relationships consumers develop with your brand, and the competition. We identify active brand equity to understand current and future brand performance. We also uncover latent brand equity to develop new growth opportunities.

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About Best Brands

At Best Brands, it is not the subjective opinion of a jury that decides the winner, but the consumers themselves.

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