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05/06/2018

Best Brands France: Amazon, Google, Samsung and Michelin winners of the first french edition

On Monday 5 March, the award ceremony for the prizes in the first French edition of the Best Brands Awards was held. This event rewards the best-performing brands each year in a number of countries based on an exclusive study conducted by the institute GfK. The event brought together more than 300 decision-makers from the world of business, marketing, communication and the media at the Théâtre des Sablons in Neuilly-sur-Seine.

During the course of that evening, the AMAZON, GOOGLE, SAMSUNG and MICHELIN brands were named the 2018 winners in four different categories, based on their scores obtained from French consumers in autumn 2017.

Best Brands is a brand performance survey which first saw the light of day in Germany in 2004 at the initiative of the Serviceplan communication agency and the institute GfK. It measures the strength of brands in a number of countries each year, according to the cross-analysis of their real economic success in their reference market and the emotional preference of consumers.

To establish this brand performance survey, in November 2017 GfK collected the opinions of nearly 3,000 French consumers on 200 brands in 21 sectors.

 

BEST BRANDS FRANCE 2018 / TOP 10 BY CATEGORY

 

BEST

CORPORATE

BRAND

BEST

PRODUCT

BRAND

BEST

MILLENNIALS

BRAND

BEST FRENCH

CORPORATE BRAND

IN EUROPE

# 1      

AMAZON

SAMSUNG

GOOGLE

MICHELIN

# 2      

SAMSUNG

BOSCH

FACEBOOK

L’ORÉAL

# 3      

DECATHLON

COCA-COLA

NETFLIX

AIRBUS

# 4      

IKEA

BOSE

SNAPCHAT

DANONE

# 5      

COCA-COLA

SONY

IKEA

LVMH

# 6      

NESTLÉ

CANON

COCA-COLA

 

# 7      

APPLE

ARIEL

AMAZON

 

# 8      

FERRERO

LA LAITIÈRE

SAMSUNG

 

# 9      

E.LECLERC

LAY’S

DECATHLON

 

# 10   

L’ORÉAL

SIGNAL

NUTELLA

 

 

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