Ranking best brands 2019

Insurances

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. AG Insurance
  • 2. Ethias
  • 3. Kbc
  • 4. Axa
  • 5. Argenta
  • 6. Belfius
  • 7. Baloise
  • 8. Allianz
  • 9. Delta lloyd
  • 10. Federale assurances
  • SEE TOP 10
Share of soul
1
1. Ag insurance

Soul: 43.22 / Wallet: 55.73

2
2. Ethias

Soul: 45.82 / Wallet: 40.59

3
3. Kbc

Soul: 38.99 / Wallet: 38.11

4. Axa

Soul: 38.86 / Wallet: 38.23

5. Argenta

Soul: 39.74 / Wallet: 22.4

6. Belfius

Soul: 26.42 / Wallet: 32.44

7. Baloise

Soul: 23.66 / Wallet: 29.45

8. Allianz

Soul: 19.89 / Wallet: 29.73

9. Delta lloyd

Soul: 10.74 / Wallet: 12.13

10. Federale assurances

Soul: 11.12 / Wallet: 9.79

Share of wallet

Insurances

Brand logo
01
AG INSURANCE
More info
Less info
Brand logo
02
ETHIAS
More info
Less info
Brand logo
03
KBC
More info
Less info
04
AXA
More info
Less info
05
ARGENTA
More info
Less info
06
BELFIUS
More info
Less info
07
BALOISE
More info
Less info
08
ALLIANZ
More info
Less info
09
DELTA LLOYD
More info
Less info
10
FEDERALE ASSURANCES
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

Best brands methodology

What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’.

READY TO UP YOUR GAME?

Contact us to get the best insights in how to improve your brand. You might just end up becoming next year’s Best Brand...

Get in touch