Ranking best brands 2021

Insurances

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. AG INSURANCE
  • 2. KBC
  • 3. ETHIAS
  • 4. AXA
  • 5. ARGENTA
  • 6. BELFIUS
  • 7. BALOISE
  • 8. CRELAN
  • 9. ALLIANZ
  • 10. DKV
  • SEE TOP 10
Share of soul
1
1. Ag insurances

Soul: 46.67 / Wallet: 56.55

2
2. Kbc

Soul: 45.85 / Wallet: 52.17

3
3. Ethias

Soul: 50.83 / Wallet: 47.08

4. Axa

Soul: 43.06 / Wallet: 39.2

5. Argenta

Soul: 40.81 / Wallet: 25.12

6. Belfius

Soul: 33.45 / Wallet: 32.27

7. Baloise

Soul: 29.6 / Wallet: 32.66

8. Crelan

Soul: 18.2 / Wallet: 31.31

9. Allianz

Soul: 22.61 / Wallet: 26.76

10. Dkv

Soul: 37.01 / Wallet: 10.2

Share of wallet

Insurances

Brand logo
01
AG Insurance
More info
Less info
Brand logo
02
Kbc
More info
Less info
Brand logo
03
Ethias
More info
Less info
04
Axa
More info
Less info
05
Argenta
More info
Less info
06
Belfius
More info
Less info
07
Baloise
More info
Less info
08
Crelan
More info
Less info
09
Allianz
More info
Less info
10
Dkv
More info
Less info
11
Corona direct
More info
Less info
12
Yuzzu
More info
Less info
13
P&v
More info
Less info
14
Nn insurance
More info
Less info
15
Federale
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2022

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND