Ranking best brands 2020

Fuel

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2019
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2020

  • 1. TOTAL
  • 2. Q8
  • 3. DATS 24
  • 4. ESSO
  • 5. SHELL
  • 6. LUKOIL
  • 7. TEXACO
  • 8. G&V
  • 9. OCTA+
  • 10. AS 24
  • SEE TOP 10
Share of soul
1
1. Total

Soul: 40.45 / Wallet: 57.95

2
2. Q8

Soul: 55.26 / Wallet: 38.14

3
3. Dats 24

Soul: 56.35 / Wallet: 36.24

4. Esso

Soul: 45.66 / Wallet: 36.58

5. Shell

Soul: 43.34 / Wallet: 31.37

6. Lukoil

Soul: 33.54 / Wallet: 25.2

7. Texaco

Soul: 21.67 / Wallet: 30.44

8. G&v

Soul: 14.46 / Wallet: 33.15

9. Octa+

Soul: 20.31 / Wallet: 24.05

10. As 24

Soul: 7.04 / Wallet: 6.98

Share of wallet

Fuel

Brand logo
01
Total
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Brand logo
02
Q8
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Brand logo
03
Dats 24
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04
Esso
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05
Shell
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06
Lukoil
More info
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07
Texaco
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08
G&v
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Less info
09
Octa+
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10
As 24
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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