Ranking best brands 2020

Financial services

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2019
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2020

  • 1. BNP PARIBAS FORTIS
  • 2. KBC
  • 3. ARGENTA
  • 4. BELFIUS
  • 5. ING
  • 6. KEYTRADE
  • 7. BANK VAN DE POST
  • 8. FINTRO
  • 9. AXA BANK
  • 10. HELLO BANK!
  • SEE TOP 10
Share of soul
1
1. Bnp paribas fortis

Soul: 41.54 / Wallet: 60.78

2
2. Kbc

Soul: 44.19 / Wallet: 53.95

3
3. Argenta

Soul: 50.39 / Wallet: 41.66

4. Belfius

Soul: 35.26 / Wallet: 54.15

5. Ing

Soul: 39.36 / Wallet: 48.75

6. Keytrade

Soul: 27.88 / Wallet: 28.75

7. Bank van de post

Soul: 27.9 / Wallet: 24.9

8. Fintro

Soul: 17.61 / Wallet: 29.53

9. Axa bank

Soul: 27.14 / Wallet: 17.97

10. Hello bank!

Soul: 21.49 / Wallet: 20.82

Share of wallet

Financial Services

Brand logo
01
Bnp paribas fortis
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Brand logo
02
Kbc
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Brand logo
03
Argenta
More info
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04
Belfius
More info
Less info
05
Ing
More info
Less info
06
Keytrade
More info
Less info
07
Bank van de post
More info
Less info
08
Fintro
More info
Less info
09
Axa bank
More info
Less info
10
Hello bank!
More info
Less info
11
Deutsche bank
More info
Less info
12
Cbc
More info
Less info
13
Beobank
More info
Less info
14
Rabobank
More info
Less info
15
Europabank
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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