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Ranking best brands 2024

Large household appliances

Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Large household appliances Brand

  • 1. MIELE
  • 2. BOSCH
  • 3. SAMSUNG
  • 4. AEG
  • 5. SIEMENS
  • 6. WHIRLPOOL
  • 7. BEKO
  • 8. LIEBHERR
  • 9. SMEG
  • 10. LG
  • SEE TOP 10
Share of soul
1
1. Miele

Soul: 67.67 / Wallet: 72.73

2
2. Bosch

Soul: 70.91 / Wallet: 62.57

3
3. Samsung

Soul: 74.21 / Wallet: 50.63

4. Aeg

Soul: 55.71 / Wallet: 55.7

5. Siemens

Soul: 48.9 / Wallet: 51.17

6. Whirlpool

Soul: 44.67 / Wallet: 45.1

7. Beko

Soul: 27.9 / Wallet: 36.69

8. Liebherr

Soul: 24.44 / Wallet: 33.44

9. Smeg

Soul: 27.55 / Wallet: 26.01

10. Lg

Soul: 34.14 / Wallet: 17.73

Share of wallet

Large household appliances

Brand logo
01
Miele
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Brand logo
02
Bosch
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Brand logo
03
Samsung
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04
Aeg
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05
Siemens
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06
Whirlpool
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07
Beko
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08
Liebherr
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09
Smeg
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10
Lg
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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