Since 2004, Serviceplan and GfK rank brands that are economically successful and that evoke emotions in the mind of consumers.
Power to the
Best Brands is a brand ranking based on a representative empirical study conducted by GfK in several countries measuring the strength of a brand on two criteria: the actual economic success (Share of Wallet), and the psychological attractiveness of the brand in the perception of consumers (Share of Soul), who ultimately constitute its future success.Ranking
Building best brands
with Serviceplan & GfK
What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’. Together we study the emotional and social relationships consumers develop with your brand and the competition. We identify active brand equity to understand current and future brand performance. We also uncover latent brand equity to develop new growth opportunities. We use advanced modelling to understand how the image and experiences affect relationships and brand success.
Your benefits? Augmenting existing client KPI’s. Better understanding of consumer behavior. Improving the performance of your brand. Increase customer acquisition/retention. Allowing to model future success.More on our services