Ranking
best brands 2021

Sample: 5,000 people, representative of total Belgian population Fieldwork period: December 2020 Method: Online / Share of Wallet: Price Premium, Market Share, First Choice Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. COCA-COLA
  • 2. SAMSUNG
  • 3. JUPILER
  • 4. COLRUYT
  • 5. NIVEA
  • 6. MARTINI
  • 7. PHILIPS
  • 8. MIELE
  • 9. HP
  • 10. DELHAIZE
  • SEE TOP 10
Share of soul
1
1. Coca-cola

Soul: 76.92 / Wallet: 100

2
2. Samsung electronic

Soul: 100 / Wallet: 73.94

3
3. Jupiler

Soul: 77.33 / Wallet: 91.62

4. Colruyt

Soul: 85.21 / Wallet: 79.18

5. Nivea

Soul: 95.5 / Wallet: 64.33

6. Martini

Soul: 68.61 / Wallet: 77.92

7. Philips

Soul: 82.09 / Wallet: 71.97

8. Miele

Soul: 71.23 / Wallet: 70.89

9. Hp

Soul: 72.86 / Wallet: 69.07

10. Delhaize

Soul: 78.94 / Wallet: 62.1

Share of wallet

Non-alcoholic Drinks

Brand logo
01
Coca-cola
Brand logo
02
Spa
Brand logo
03
Lipton ice tea

Consumers Electronics

Brand logo
01
Samsung
Brand logo
02
Sony
Brand logo
03
Philips

Beer

Brand logo
01
Jupiler
Brand logo
02
Leffe
Brand logo
03
Duvel

Retail Food

Brand logo
01
Colruyt
Brand logo
02
Delhaize
Brand logo
03
Aldi

Beauty Products

Brand logo
01
Nivea
Brand logo
02
Rituals
Brand logo
03
Dove

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Alcoholic Drinks

Brand logo
01
Martini
Brand logo
02
Ricard
Brand logo
03
Bombay

Domestic Appliances (small)

Brand logo
01
Philips
Brand logo
02
Miele
Brand logo
03
Bosch

Domestic Appliances (major)

Brand logo
01
Miele
Brand logo
02
Samsung
Brand logo
03
Bosch

IT

Brand logo
01
Hp
Brand logo
02
Apple
Brand logo
03
Microsoft

Food

Brand logo
01
Danone
Brand logo
02
Lotus
Brand logo
03
Devos lemmens

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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