Ranking
best brands 2023

Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Best Product Brand

Winners 2023

  • 1. SAMSUNG
  • 2. NIVEA
  • 3. CÔTE D'OR
  • 4. HP
  • 5. MIELE
  • 6. GARDENA
  • 7. COLRUYT
  • 8. PHILIPS
  • 9. COCA-COLA
  • 10. BOSCH
Share of soul
1
1. Samsung

Soul: 100 / Wallet: 99.6

2
2. Nivea

Soul: 78.51 / Wallet: 92.77

3
3. Côte d'or

Soul: 83.65 / Wallet: 82.39

4. Hp

Soul: 64.67 / Wallet: 77.53

5. Miele

Soul: 69.35 / Wallet: 75.66

6. Gardena

Soul: 72.36 / Wallet: 78.13

7. Colruyt

Soul: 75.57 / Wallet: 78.42

8. Philips

Soul: 69.05 / Wallet: 91.94

9. Coca-cola

Soul: 65.8 / Wallet: 100

10. Bosch

Soul: 71.99 / Wallet: 92.3

Share of wallet

Consumer Electronics

Brand logo
01
Samsung
Brand logo
02
Sony
Brand logo
03
Philips

Financial services & insurances

Brand logo
01
Argenta
Brand logo
02
Kbc
Brand logo
03
Belfius

Energy & Fuel

Brand logo
01
Engie
Brand logo
02
Dats 24
Brand logo
03
Total energies

Personal Care

Brand logo
01
Nivea
Brand logo
02
Oral b
Brand logo
03
Dove

Confectionery, biscuits, snacks

Brand logo
01
Côte d'or
Brand logo
02
Lay's
Brand logo
03
Lu

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Do it yourself

Brand logo
01
Bosch
Brand logo
02
Levis
Brand logo
03
Makita

Non-alcoholic Soft & fruit

Brand logo
01
Coca-cola
Brand logo
02
Lipton ice tea
Brand logo
03
Schweppes

Telecom

Brand logo
01
Samsung
Brand logo
02
Apple
Brand logo
03
Mi

Retail (food, near-food)

Brand logo
01
Colruyt
Brand logo
02
Delhaize
Brand logo
03
Aldi

Gardening

Brand logo
01
Gardena
Brand logo
02
Kärcher
Brand logo
03
Polet

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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