Ranking
best brands 2019

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018 Method: Online / Share of Wallet: Price Premium, Market Share, First Choice Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Samsung
  • 2. Coca-cola
  • 3. Ikea
  • 4. Colruyt
  • 5. Tui
  • 6. Jupiler
  • 7. Bosch
  • 8. C&a
  • 9. Nivea
  • 10. Philips
  • SEE TOP 10
Share of soul
1
1. Samsung

Soul: 98.97 / Wallet: 76.76

2
2. Coca-cola

Soul: 72.77 / Wallet: 100

3
3. Ikea

Soul: 100 / Wallet: 71.02

4. Colruyt

Soul: 89.23 / Wallet: 75.18

5. Tui

Soul: 79.11 / Wallet: 80.34

6. Jupiler

Soul: 65.59 / Wallet: 91.26

7. Bosch

Soul: 81.71 / Wallet: 71.29

8. C&a

Soul: 65.51 / Wallet: 84.15

9. Nivea

Soul: 97.69 / Wallet: 48.47

10. Philips

Soul: 75.83 / Wallet: 69.21

Share of wallet

Consumers Electronics

Brand logo
01
SAMSUNG
Brand logo
02
SONY
Brand logo
03
PHILIPS

Non-alcoholic Drinks

Brand logo
01
COCA-COLA
Brand logo
02
SPA
Brand logo
03
DOUWE&EGBERTS

Deco - Lifestyle

Brand logo
01
IKEA
Brand logo
02
CASA
Brand logo
03
Maison du monde

Retail Food

Brand logo
01
COLRUYT
Brand logo
02
DELHAIZE
Brand logo
03
CARREFOUR

Tourism

Brand logo
01
TUI
Brand logo
02
BOOKING.COM
Brand logo
03
THOMAS COOK

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Alcoholic Drinks

Brand logo
01
JUPILER
Brand logo
02
LEFFE
Brand logo
03
DUVEL

Do-It-Yourself

Brand logo
01
Bosch
Brand logo
02
Kärcher
Brand logo
03
Gardena

Retail Fashion

Brand logo
01
C&A
Brand logo
02
Zalando
Brand logo
03
H&M

Beauty Products

Brand logo
01
Nivea
Brand logo
02
L'Oreal
Brand logo
03
Gemey-Maybelline

Domestic Appliances (small)

Brand logo
01
PHILIPS
Brand logo
02
Bosch
Brand logo
03
MIELE

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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Best brands methodology

What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’.

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