Ranking
best brands 2023
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Best Product Brand
Winners 2023
- 1. SAMSUNG
- 2. NIVEA
- 3. CÔTE D'OR
- 4. HP
- 5. MIELE
- 6. GARDENA
- 7. COLRUYT
- 8. PHILIPS
- 9. COCA-COLA
- 10. BOSCH
1. Samsung
Soul: 100 / Wallet: 99.6
22. Nivea
Soul: 78.51 / Wallet: 92.77
33. Côte d'or
Soul: 83.65 / Wallet: 82.39
4. Hp
Soul: 64.67 / Wallet: 77.53
5. Miele
Soul: 69.35 / Wallet: 75.66
6. Gardena
Soul: 72.36 / Wallet: 78.13
7. Colruyt
Soul: 75.57 / Wallet: 78.42
8. Philips
Soul: 69.05 / Wallet: 91.94
9. Coca-cola
Soul: 65.8 / Wallet: 100
10. Bosch
Soul: 71.99 / Wallet: 92.3
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterConsumer Electronics
Financial services & insurances
Energy & Fuel
Personal Care
Confectionery, biscuits, snacks
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