Ranking
best brands 2019
Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018 Method: Online / Share of Wallet: Price Premium, Market Share, First Choice Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image
Winners 2019
- 1. Samsung
- 2. Coca-cola
- 3. Ikea
- 4. Colruyt
- 5. Tui
- 6. Jupiler
- 7. Bosch
- 8. C&a
- 9. Nivea
- 10. Philips
1. Samsung
Soul: 98.97 / Wallet: 76.76
22. Coca-cola
Soul: 72.77 / Wallet: 100
33. Ikea
Soul: 100 / Wallet: 71.02
4. Colruyt
Soul: 89.23 / Wallet: 75.18
5. Tui
Soul: 79.11 / Wallet: 80.34
6. Jupiler
Soul: 65.59 / Wallet: 91.26
7. Bosch
Soul: 81.71 / Wallet: 71.29
8. C&a
Soul: 65.51 / Wallet: 84.15
9. Nivea
Soul: 97.69 / Wallet: 48.47
10. Philips
Soul: 75.83 / Wallet: 69.21
A
Alcoholic drinks AutomotiveB
Beauty productsC
Consumers electronicsD
Deco - lifestyle Do-it-yourself Domestic appliances (major) Domestic appliances (small)F
Financial services Food FuelI
Insurances ItN
Non-alcoholic drinksP
PetfoodR
Retail fashion Retail food Retail hi-fi electroT
Telecom Telecom operators TourismConsumers Electronics
Non-alcoholic Drinks
Deco - Lifestyle
Retail Food
Tourism
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