Ranking
best brands 2021
Sample: 5,000 people, representative of total Belgian population Fieldwork period: December 2020 Method: Online / Share of Wallet: Price Premium, Market Share, First Choice Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image
Winners 2021
- 1. COCA-COLA
- 2. SAMSUNG
- 3. JUPILER
- 4. COLRUYT
- 5. NIVEA
- 6. MARTINI
- 7. PHILIPS
- 8. MIELE
- 9. HP
- 10. DELHAIZE
1. Coca-cola
Soul: 76.92 / Wallet: 100
22. Samsung electronic
Soul: 100 / Wallet: 73.94
33. Jupiler
Soul: 77.33 / Wallet: 91.62
4. Colruyt
Soul: 85.21 / Wallet: 79.18
5. Nivea
Soul: 95.5 / Wallet: 64.33
6. Martini
Soul: 68.61 / Wallet: 77.92
7. Philips
Soul: 82.09 / Wallet: 71.97
8. Miele
Soul: 71.23 / Wallet: 70.89
9. Hp
Soul: 72.86 / Wallet: 69.07
10. Delhaize
Soul: 78.94 / Wallet: 62.1
A
Alcoholic drinks AutomotiveB
Beauty products BeerC
Consumers electronicsD
Do-it-yourself Domestic appliances (major) Domestic appliances (small)E
EnergyF
Financial services Food FuelI
Insurances ItN
Non-alcoholic drinksP
PetfoodR
Retail food Retail hi-fi electro Retail pet & hobbyT
Telecom Telecom operatorsNon-alcoholic Drinks
Consumers Electronics
Beer
Retail Food
Beauty Products
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