Ranking
best brands 2022
Sample: 5,000 people, representative of total Belgian population Fieldwork period: October/November 2021 Method: Online Share of Wallet: Price Premium, Market Share, First Choice Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image
Best Hybrid Brand
Winners 2022
- 1. SAMSUNG
- 2. COLRUYT
- 3. COCA-COLA
- 4. HP
- 5. APPLE
- 6. GOOGLE
- 7. BOL.COM
- 8. DELHAIZE
- 9. CARREFOUR
- 10. PHILIPS
Best Product Brand
Winners 2022
- 1. COCA-COLA
- 2. SAMSUNG
- 3. COLRUYT
- 4. LEVIS
- 5. HP
- 6. JUPILER
- 7. PHILIPS
- 8. BOSCH
- 9. NIVEA
- 10. DANONE
1. Coca-cola
Soul: 85.31 / Wallet: 100
22. Samsung
Soul: 100 / Wallet: 83.3
33. Colruyt
Soul: 97.12 / Wallet: 79.3
4. Levis
Soul: 83.21 / Wallet: 80.87
5. Hp
Soul: 96.28 / Wallet: 66.52
6. Jupiler
Soul: 79.62 / Wallet: 80.51
7. Philips
Soul: 85.34 / Wallet: 73.92
8. Bosch
Soul: 95.98 / Wallet: 60.36
9. Nivea
Soul: 90.63 / Wallet: 64.82
10. Danone
Soul: 79.78 / Wallet: 71.87
A
Alcoholic drinks AutomotiveB
Beauty products BeersC
Consumer electronicsD
Decoration and renovationE
Energy & fuelF
Financial services FoodG
GardeningI
Insurance ITM
Major domestic appliancesN
Non-alcoholic drinksP
Pet & hobby retail PetfoodR
Retail (food, near-food) Retail (hi-fi, electro)S
Small domestic appliancesT
Telecom Tools and machinesNon-alcoholic drinks
Consumer electronics
Retail (food, near-food)
Decoration and Renovation
IT
Curious to know more?
Are you longing to get all the insights about your brand or your sector?
Contact us and get your preparations ready to become next year’s winner!
