Ranking
best brands 2022

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October/November 2021 Method: Online Share of Wallet: Price Premium, Market Share, First Choice Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Best Hybrid Brand

Winners 2022

  • 1. SAMSUNG
  • 2. COLRUYT
  • 3. COCA-COLA
  • 4. HP
  • 5. APPLE
  • 6. GOOGLE
  • 7. BOL.COM
  • 8. DELHAIZE
  • 9. CARREFOUR
  • 10. PHILIPS

Best Product Brand

Winners 2022

  • 1. COCA-COLA
  • 2. SAMSUNG
  • 3. COLRUYT
  • 4. LEVIS
  • 5. HP
  • 6. JUPILER
  • 7. PHILIPS
  • 8. BOSCH
  • 9. NIVEA
  • 10. DANONE
  • SEE TOP 10
Share of soul
1
1. Coca-cola

Soul: 85.31 / Wallet: 100

2
2. Samsung

Soul: 100 / Wallet: 83.3

3
3. Colruyt

Soul: 97.12 / Wallet: 79.3

4. Levis

Soul: 83.21 / Wallet: 80.87

5. Hp

Soul: 96.28 / Wallet: 66.52

6. Jupiler

Soul: 79.62 / Wallet: 80.51

7. Philips

Soul: 85.34 / Wallet: 73.92

8. Bosch

Soul: 95.98 / Wallet: 60.36

9. Nivea

Soul: 90.63 / Wallet: 64.82

10. Danone

Soul: 79.78 / Wallet: 71.87

Share of wallet

Non-alcoholic drinks

Brand logo
01
Coca-cola
Brand logo
02
Spa
Brand logo
03
Lipton ice tea

Consumer electronics

Brand logo
01
Samsung
Brand logo
02
Philips
Brand logo
03
Sony

Retail (food, near-food)

Brand logo
01
Colruyt
Brand logo
02
Delhaize
Brand logo
03
Carrefour

Decoration and Renovation

Brand logo
01
Levis
Brand logo
02
Grohe
Brand logo
03
Pattex

IT

Brand logo
01
Hp
Brand logo
02
Apple
Brand logo
03
Microsoft

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Beers

Brand logo
01
Jupiler
Brand logo
02
Duvel
Brand logo
03
Leffe

Small domestic appliances

Brand logo
01
Philips
Brand logo
02
Miele
Brand logo
03
Bosch

Tools and machines

Brand logo
01
Bosch
Brand logo
02
Makita
Brand logo
03
Black & decker

Beauty products

Brand logo
01
Nivea
Brand logo
02
Rituals
Brand logo
03
L'oreal

Telecom

Brand logo
01
Samsung
Brand logo
02
Apple
Brand logo
03
Huawei

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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