Ranking
best brands 2024
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice, Value Growth
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Source: GfK - An NIQ Company.
Best Product Brand
Winners 2024
- 1. LAY'S
- 2. SAMSUNG
- 3. BOSCH
- 4. COTE D'OR
- 5. BIC
- 6. GARDENA
- 7. LEVIS
- 8. COCA-COLA
- 9. PHILIPS
- 10. SPA
1. Lay's
Soul: 97.71 / Wallet: 100
22. Samsung
Soul: 100 / Wallet: 91.3
33. Bosch
Soul: 89.34 / Wallet: 87.26
4. Cote d'or
Soul: 90.22 / Wallet: 84.07
5. Bic
Soul: 84.31 / Wallet: 88.05
6. Gardena
Soul: 83 / Wallet: 88.01
7. Levis
Soul: 81.28 / Wallet: 86.76
8. Coca-cola
Soul: 72.56 / Wallet: 94.49
9. Philips
Soul: 77.3 / Wallet: 88.16
10. Spa
Soul: 72.26 / Wallet: 90.42
