Ranking best brands 2023

Gardening

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Gardening Brand

  • 1. GARDENA
  • 2. KÄRCHER
  • 3. POLET
  • 4. WOLF GARTEN
  • 5. WEBER
  • 6. COMPO
  • 7. DCM
  • 8. BARBECOOK
  • 9. AGROFINO
  • 10. EDIALUX
  • SEE TOP 10
Share of soul
1
1. Gardena

Soul: 72.36 / Wallet: 78.13

2
2. Kärcher

Soul: 68.47 / Wallet: 60.57

3
3. Polet

Soul: 58.41 / Wallet: 24.18

4. Wolf garten

Soul: 49.98 / Wallet: 30.07

5. Weber

Soul: 47.2 / Wallet: 32.32

6. Compo

Soul: 38.08 / Wallet: 32.96

7. Dcm

Soul: 43.4 / Wallet: 22.78

8. Barbecook

Soul: 39.02 / Wallet: 17.86

9. Agrofino

Soul: 31.54 / Wallet: 22.84

10. Edialux

Soul: 29.93 / Wallet: 16.78

Share of wallet

Gardening

Brand logo
01
Gardena
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Brand logo
02
Kärcher
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Brand logo
03
Polet
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04
Wolf garten
More info
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05
Weber
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06
Compo
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07
Dcm
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08
Barbecook
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09
Agrofino
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10
Edialux
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11
Stiga
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12
Bsi
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13
Hozelock
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14
Roundup
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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