Ranking best brands 2019

Domestic appliances (major)

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Miele
  • 2. Bosch
  • 3. Aeg
  • 4. Siemens
  • 5. Samsung
  • 6. Whirlpool
  • 7. Liebherr
  • 8. Zanussi
  • 9. Smeg
  • 10. Beko
  • SEE TOP 10
Share of soul
1
1. Miele

Soul: 67.38 / Wallet: 65.85

2
2. Bosch

Soul: 65.84 / Wallet: 48.43

3
3. Aeg

Soul: 54.66 / Wallet: 56.48

4. Siemens

Soul: 56.09 / Wallet: 45.54

5. Samsung

Soul: 67.67 / Wallet: 33.8

6. Whirlpool

Soul: 54.03 / Wallet: 30.57

7. Liebherr

Soul: 26.62 / Wallet: 34.49

8. Zanussi

Soul: 30.68 / Wallet: 22.59

9. Smeg

Soul: 20.17 / Wallet: 31.74

10. Beko

Soul: 25.94 / Wallet: 23.61

Share of wallet

Domestic Appliances (major)

Brand logo
01
MIELE
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Brand logo
02
Bosch
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Brand logo
03
AEG
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04
SIEMENS
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05
SAMSUNG
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06
WHIRLPOOL
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07
LIEBHERR
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08
ZANUSSI
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09
SMEG
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10
BEKO
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11
NOVY
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12
LG
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13
NEFF
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14
BAUKNECHT
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15
INDESIT
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16
HAIER
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17
ATAG
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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