Ranking best brands 2021

Domestic appliances (major)

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. MIELE
  • 2. SAMSUNG
  • 3. BOSCH
  • 4. AEG
  • 5. SIEMENS
  • 6. WHIRLPOOL
  • 7. LG
  • 8. ZANUSSI
  • 9. BEKO
  • 10. LIEBHERR
  • SEE TOP 10
Share of soul
1
1. Miele

Soul: 71.23 / Wallet: 70.89

2
2. Samsung appliances

Soul: 75.63 / Wallet: 44.75

3
3. Bosch

Soul: 68.74 / Wallet: 51.14

4. Aeg

Soul: 61.47 / Wallet: 54.52

5. Siemens

Soul: 57.73 / Wallet: 54.56

6. Whirlpool

Soul: 47.84 / Wallet: 46.74

7. Lg

Soul: 44.59 / Wallet: 24.61

8. Zanussi

Soul: 39.22 / Wallet: 29.34

9. Beko

Soul: 38.85 / Wallet: 29.32

10. Liebherr

Soul: 36.28 / Wallet: 23.1

Share of wallet

Domestic Appliances (major)

Brand logo
01
Miele
More info
Less info
Brand logo
02
Samsung
More info
Less info
Brand logo
03
Bosch
More info
Less info
04
Aeg
More info
Less info
05
Siemens
More info
Less info
06
Whirlpool
More info
Less info
07
Lg
More info
Less info
08
Zanussi
More info
Less info
09
Beko
More info
Less info
10
Liebherr
More info
Less info
11
Novy
More info
Less info
12
Smeg
More info
Less info
13
Candy
More info
Less info
14
Indesit
More info
Less info
15
Atag
More info
Less info
16
Bauknecht
More info
Less info
17
Delonghi
More info
Less info
18
Boretti
More info
Less info
19
Haier
More info
Less info
20
Neff
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2022

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND