Ranking best brands 2024
Liquors & spirits
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Liquors & Spirits Brand
- 1. MARTINI
- 2. APEROL
- 3. BAILEY'S
- 4. BACARDI
- 5. STRONGBOW
- 6. FILLIERS
- 7. RICARD
- 8. GORDON'S
- 9. PASSOA
- 10. ERISTOFF
1. Martini
Soul: 44.78 / Wallet: 81.96
22. Aperol
Soul: 41.7 / Wallet: 47.67
33. Bailey's
Soul: 39.64 / Wallet: 41.81
4. Bacardi
Soul: 29.15 / Wallet: 50.24
5. Strongbow
Soul: 28.97 / Wallet: 50.27
6. Filliers
Soul: 36.08 / Wallet: 38.14
7. Ricard
Soul: 27.86 / Wallet: 44.9
8. Gordon's
Soul: 26.9 / Wallet: 45.65
9. Passoa
Soul: 20.06 / Wallet: 43.35
10. Eristoff
Soul: 20.52 / Wallet: 40.24
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterLiquors & Spirits
