Ranking best brands 2023
Gardening
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Gardening Brand
- 1. GARDENA
- 2. KÄRCHER
- 3. POLET
- 4. WOLF GARTEN
- 5. WEBER
- 6. COMPO
- 7. DCM
- 8. BARBECOOK
- 9. AGROFINO
- 10. EDIALUX
1. Gardena
Soul: 72.36 / Wallet: 78.13
22. Kärcher
Soul: 68.47 / Wallet: 60.57
33. Polet
Soul: 58.41 / Wallet: 24.18
4. Wolf garten
Soul: 49.98 / Wallet: 30.07
5. Weber
Soul: 47.2 / Wallet: 32.32
6. Compo
Soul: 38.08 / Wallet: 32.96
7. Dcm
Soul: 43.4 / Wallet: 22.78
8. Barbecook
Soul: 39.02 / Wallet: 17.86
9. Agrofino
Soul: 31.54 / Wallet: 22.84
10. Edialux
Soul: 29.93 / Wallet: 16.78
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterGardening
