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Ranking best brands 2023

Pet & hobby retail

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 7 Pet & Hobby retail Brand

  • 1. TOM&CO
  • 2. ZOOPLUS
  • 3. AVEVE
  • 4. MAXIZOO
  • 5. POILS & PLUMES
  • 6. HORTA
  • 7. HUBO
  • SEE TOP 10
Share of soul
1
1. Tom&co

Soul: 48.89 / Wallet: 55.48

2
2. Zooplus

Soul: 49.62 / Wallet: 54.32

3
3. Aveve

Soul: 48.27 / Wallet: 37.23

4. Maxizoo

Soul: 36.53 / Wallet: 23.85

5. Poils & plumes

Soul: 28.61 / Wallet: 13.33

6. Horta

Soul: 31.28 / Wallet: 7.76

7. Hubo

Soul: 27.02 / Wallet: 3.3

Share of wallet

Pet & Hobby retail

Brand logo
01
Tom&co
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Brand logo
02
Zooplus
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Brand logo
03
Aveve
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04
Maxizoo
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05
Poils & plumes
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06
Horta
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07
Hubo
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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