Ranking best brands 2021

Telecom operators

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. PROXIMUS
  • 2. TELENET
  • 3. ORANGE
  • 4. SCARLET
  • 5. VOO
  • 6. BASE
  • 7. MOBILE VIKINGS
  • 8. VODAFONE
  • SEE TOP 10
Share of soul
1
1. Proximus

Soul: 63.62 / Wallet: 58.73

2
2. Telenet

Soul: 59.83 / Wallet: 44.89

3
3. Orange

Soul: 51.67 / Wallet: 35.8

4. Scarlet

Soul: 27.98 / Wallet: 28.14

5. Voo

Soul: 26.81 / Wallet: 28.24

6. Base

Soul: 31.1 / Wallet: 21.57

7. Mobile vikings

Soul: 24.56 / Wallet: 24.81

8. Vodafone

Soul: 14.96 / Wallet: 0

Share of wallet

Telecom Operators

Brand logo
01
Proximus
More info
Less info
Brand logo
02
Telenet
More info
Less info
Brand logo
03
Orange
More info
Less info
04
Scarlet
More info
Less info
05
Voo
More info
Less info
06
Base
More info
Less info
07
Mobile vikings
More info
Less info
08
Vodafone
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2022

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND