Ranking best brands 2019

Telecom operators

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Proximus
  • 2. Orange
  • 3. Telenet
  • 4. Scarlet
  • 5. Base
  • 6. Mobile vikings
  • 7. Voo
  • 8. Vodafone
  • SEE TOP 10
Share of soul
1
1. Proximus

Soul: 66.3 / Wallet: 47.08

2
2. Orange

Soul: 52.58 / Wallet: 47.58

3
3. Telenet

Soul: 48.83 / Wallet: 30.08

4. Scarlet

Soul: 24.54 / Wallet: 36.95

5. Base

Soul: 21.18 / Wallet: 28.43

6. Mobile vikings

Soul: 14.82 / Wallet: 32.13

7. Voo

Soul: 16.31 / Wallet: 22.02

8. Vodafone

Soul: 3.61 / Wallet: 6.46

Share of wallet

Telecom Operators

Brand logo
01
PROXIMUS
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Brand logo
02
ORANGE
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Brand logo
03
TELENET
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04
SCARLET
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05
BASE
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06
MOBILE VIKINGS
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07
VOO
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08
VODAFONE
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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