Ranking best brands 2023
Pet & hobby retail
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 7 Pet & Hobby retail Brand
- 1. TOM&CO
- 2. ZOOPLUS
- 3. AVEVE
- 4. MAXIZOO
- 5. POILS & PLUMES
- 6. HORTA
- 7. HUBO
1. Tom&co
Soul: 48.89 / Wallet: 55.48
22. Zooplus
Soul: 49.62 / Wallet: 54.32
33. Aveve
Soul: 48.27 / Wallet: 37.23
4. Maxizoo
Soul: 36.53 / Wallet: 23.85
5. Poils & plumes
Soul: 28.61 / Wallet: 13.33
6. Horta
Soul: 31.28 / Wallet: 7.76
7. Hubo
Soul: 27.02 / Wallet: 3.3
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterPet & Hobby retail
