Ranking best brands 2024
Tools & machines
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Tools & machines Brand
- 1. BOSCH
- 2. MAKITA
- 3. STIHL
- 4. PARKSIDE
- 5. DEWALT
- 6. GARDENA
- 7. BLACK&DECKER
- 8. POWER PLUS / POWERPLUS
- 9. WORX
- 10. METABO
1. Bosch
Soul: 89.34 / Wallet: 87.26
22. Makita
Soul: 68 / Wallet: 50.55
33. Stihl
Soul: 67.37 / Wallet: 35.99
4. Parkside
Soul: 47.74 / Wallet: 49.29
5. Dewalt
Soul: 48.63 / Wallet: 48.26
6. Gardena
Soul: 47.44 / Wallet: 41.47
7. Black&decker
Soul: 43.84 / Wallet: 34.82
8. Power plus / powerplus
Soul: 28.56 / Wallet: 46.49
9. Worx
Soul: 25.77 / Wallet: 44.05
10. Metabo
Soul: 48.3 / Wallet: 20.05
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterTools & machines
