Ranking best brands 2019

Fuel

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Q8
  • 2. Dats 24
  • 3. Total
  • 4. Esso
  • 5. Shell
  • 6. Lukoil
  • 7. Texaco
  • 8. Octa +
  • 9. G&v
  • 10. As 24
  • SEE TOP 10
Share of soul
1
1. Q8

Soul: 50.54 / Wallet: 54.55

2
2. Dats 24

Soul: 53.25 / Wallet: 36.52

3
3. Total

Soul: 36.41 / Wallet: 51.64

4. Esso

Soul: 38.85 / Wallet: 40.23

5. Shell

Soul: 36.55 / Wallet: 23.3

6. Lukoil

Soul: 30.87 / Wallet: 20.4

7. Texaco

Soul: 19.91 / Wallet: 28.13

8. Octa +

Soul: 22.37 / Wallet: 16.89

9. G&v

Soul: 8.34 / Wallet: 16.73

10. As 24

Soul: 0.85 / Wallet: 6.76

Share of wallet

Fuel

Brand logo
01
Q8
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Brand logo
02
DATS 24
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Brand logo
03
Total
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04
Esso
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05
Shell
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06
Lukoil
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07
Texaco
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08
Octa +
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09
G&V
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10
AS 24
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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