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Ranking best brands 2023

Confectionery, biscuits, snacks

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Confectionery, biscuits, snacks Brand

  • 1. CÔTE D'OR
  • 2. LAY'S
  • 3. LU
  • 4. LOTUS
  • 5. MILKA
  • 6. DELACRE
  • 7. HARIBO
  • 8. KINDER
  • 9. M&M'S
  • 10. PRINGLES
  • SEE TOP 10
Share of soul
1
1. Côte d'or

Soul: 83.65 / Wallet: 82.39

2
2. Lay's

Soul: 68.37 / Wallet: 65.09

3
3. Lu

Soul: 64.85 / Wallet: 42.67

4. Lotus

Soul: 65.07 / Wallet: 41.86

5. Milka

Soul: 49.16 / Wallet: 34.05

6. Delacre

Soul: 52.71 / Wallet: 22.7

7. Haribo

Soul: 49.06 / Wallet: 21.83

8. Kinder

Soul: 34.88 / Wallet: 32.54

9. M&m's

Soul: 38.7 / Wallet: 18.56

10. Pringles

Soul: 32.52 / Wallet: 14.92

Share of wallet

Confectionery, biscuits, snacks

Brand logo
01
Côte d'or
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Brand logo
02
Lay's
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Brand logo
03
Lu
More info
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04
Lotus
More info
Less info
05
Milka
More info
Less info
06
Delacre
More info
Less info
07
Haribo
More info
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08
Kinder
More info
Less info
09
M&m's
More info
Less info
10
Pringles
More info
Less info
11
Croky
More info
Less info
12
Mentos
More info
Less info
13
Twix
More info
Less info
14
Mars
More info
Less info
15
Celebrations
More info
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16
Nestlé
More info
Less info
17
Bahlsen
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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