Ranking best brands 2023
Confectionery, biscuits, snacks
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Confectionery, biscuits, snacks Brand
- 1. CÔTE D'OR
- 2. LAY'S
- 3. LU
- 4. LOTUS
- 5. MILKA
- 6. DELACRE
- 7. HARIBO
- 8. KINDER
- 9. M&M'S
- 10. PRINGLES
1. Côte d'or
Soul: 83.65 / Wallet: 82.39
22. Lay's
Soul: 68.37 / Wallet: 65.09
33. Lu
Soul: 64.85 / Wallet: 42.67
4. Lotus
Soul: 65.07 / Wallet: 41.86
5. Milka
Soul: 49.16 / Wallet: 34.05
6. Delacre
Soul: 52.71 / Wallet: 22.7
7. Haribo
Soul: 49.06 / Wallet: 21.83
8. Kinder
Soul: 34.88 / Wallet: 32.54
9. M&m's
Soul: 38.7 / Wallet: 18.56
10. Pringles
Soul: 32.52 / Wallet: 14.92
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterConfectionery, biscuits, snacks
