Ranking best brands 2021

Fuel

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. DATS 24
  • 2. TOTAL
  • 3. Q8
  • 4. ESSO
  • 5. SHELL
  • 6. LUKOIL
  • 7. G&V
  • 8. TEXACO
  • 9. OCTA+
  • 10. AS 24
  • SEE TOP 10
Share of soul
1
1. Dats 24

Soul: 59.37 / Wallet: 36.07

2
2. Total

Soul: 47.84 / Wallet: 46.74

3
3. Q8

Soul: 61.25 / Wallet: 33.38

4. Esso

Soul: 47.54 / Wallet: 36.4

5. Shell

Soul: 45 / Wallet: 28.75

6. Lukoil

Soul: 37.87 / Wallet: 15.02

7. G&v

Soul: 18.06 / Wallet: 33.63

8. Texaco

Soul: 28.51 / Wallet: 22.78

9. Octa+

Soul: 27.86 / Wallet: 18.94

10. As 24

Soul: 15.05 / Wallet: 31.33

Share of wallet

Fuel

Brand logo
01
Dats 24
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Brand logo
02
Total
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Brand logo
03
Q8
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04
Esso
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05
Shell
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06
Lukoil
More info
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07
G&v
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08
Texaco
More info
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09
Octa+
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10
As 24
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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