Ranking best brands 2024
Dairy & plant-based food
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Dairy & Plant-Based Food Brand
- 1. ALPRO
- 2. DANONE
- 3. BRUGGE
- 4. MAREDSOUS
- 5. CAMPINA
- 6. PRÉSIDENT
- 7. LA VACHE QUI RIT
- 8. BOURSIN
- 9. OIKOS
- 10. PHILADELPHIA
1. Alpro
Soul: 56.84 / Wallet: 70.06
22. Danone
Soul: 47.4 / Wallet: 62.53
33. Brugge
Soul: 50.33 / Wallet: 48.38
4. Maredsous
Soul: 41.61 / Wallet: 54.72
5. Campina
Soul: 49.64 / Wallet: 29.79
6. Président
Soul: 40.36 / Wallet: 38.04
7. La vache qui rit
Soul: 41.6 / Wallet: 34.16
8. Boursin
Soul: 44.86 / Wallet: 29.77
9. Oikos
Soul: 36.29 / Wallet: 37.31
10. Philadelphia
Soul: 42.21 / Wallet: 29.47
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterDairy & Plant-Based Food
