Ranking best brands 2023

Liquors & spirits

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Liquors & Spirits Brand

  • 1. MARTINI
  • 2. APEROL
  • 3. BAILEY'S
  • 4. STRONGBOW
  • 5. RICARD
  • 6. BACARDI
  • 7. SANDEMAN
  • 8. GORDON'S
  • 9. DISARONNO
  • 10. ERISTOFF
  • SEE TOP 10
Share of soul
1
1. Martini

Soul: 37.55 / Wallet: 75.81

2
2. Aperol

Soul: 34.65 / Wallet: 43.86

3
3. Bailey's

Soul: 32.95 / Wallet: 36.66

4. Strongbow

Soul: 35.17 / Wallet: 29.58

5. Ricard

Soul: 22.26 / Wallet: 42.94

6. Bacardi

Soul: 25.2 / Wallet: 33.95

7. Sandeman

Soul: 25.98 / Wallet: 26.11

8. Gordon's

Soul: 24.01 / Wallet: 26.52

9. Disaronno

Soul: 25.96 / Wallet: 19.85

10. Eristoff

Soul: 19.53 / Wallet: 24.49

Share of wallet

Liquors & Spirits

Brand logo
01
Martini
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Brand logo
02
Aperol
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Brand logo
03
Bailey's
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04
Strongbow
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05
Ricard
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06
Bacardi
More info
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07
Sandeman
More info
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08
Gordon's
More info
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09
Disaronno
More info
Less info
10
Eristoff
More info
Less info
11
Filliers
More info
Less info
12
Vintense
More info
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13
Stassen
More info
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14
Don simon
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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