Ranking best brands 2019

Beauty products

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Nivea
  • 2. L'oreal
  • 3. Gemey-maybelline
  • 4. Axe
  • 5. Bourjois
  • 6. Denim
  • 7. Max-factor
  • 8. Rimmel
  • 9. Vanderbilt
  • 10. Bien-etre
  • SEE TOP 10
Share of soul
1
1. Nivea

Soul: 97.69 / Wallet: 48.47

2
2. L'oreal

Soul: 67.86 / Wallet: 48.25

3
3. Gemey-maybelline

Soul: 29.31 / Wallet: 57.29

4. Axe

Soul: 52.03 / Wallet: 31.5

5. Bourjois

Soul: 23.08 / Wallet: 19.23

6. Denim

Soul: 16.7 / Wallet: 21.33

7. Max-factor

Soul: 17.02 / Wallet: 20.67

8. Rimmel

Soul: 12.41 / Wallet: 18.62

9. Vanderbilt

Soul: 9.12 / Wallet: 19.52

10. Bien-etre

Soul: 7.24 / Wallet: 10.29

Share of wallet

Beauty Products

Brand logo
01
Nivea
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Brand logo
02
L'Oreal
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Brand logo
03
Gemey-Maybelline
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04
Axe
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05
Bourjois
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06
Denim
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07
Max-factor
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08
Rimmel
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09
Vanderbilt
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10
Bien-etre
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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