Ranking best brands 2023
Liquors & spirits
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Liquors & Spirits Brand
- 1. MARTINI
- 2. APEROL
- 3. BAILEY'S
- 4. STRONGBOW
- 5. RICARD
- 6. BACARDI
- 7. SANDEMAN
- 8. GORDON'S
- 9. DISARONNO
- 10. ERISTOFF
1. Martini
Soul: 37.55 / Wallet: 75.81
22. Aperol
Soul: 34.65 / Wallet: 43.86
33. Bailey's
Soul: 32.95 / Wallet: 36.66
4. Strongbow
Soul: 35.17 / Wallet: 29.58
5. Ricard
Soul: 22.26 / Wallet: 42.94
6. Bacardi
Soul: 25.2 / Wallet: 33.95
7. Sandeman
Soul: 25.98 / Wallet: 26.11
8. Gordon's
Soul: 24.01 / Wallet: 26.52
9. Disaronno
Soul: 25.96 / Wallet: 19.85
10. Eristoff
Soul: 19.53 / Wallet: 24.49
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterLiquors & Spirits
