Ranking best brands 2021

Beauty products

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. NIVEA
  • 2. RITUALS
  • 3. DOVE
  • 4. AXE
  • 5. L'OREAL
  • 6. GARNIER
  • 7. MAC COSMETICS
  • 8. NUXE
  • 9. MAYBELLINE NEW YORK
  • 10. WELEDA
  • SEE TOP 10
Share of soul
1
1. Nivea

Soul: 95.5 / Wallet: 64.33

2
2. Rituals

Soul: 73.55 / Wallet: 34.32

3
3. Dove

Soul: 76.99 / Wallet: 30.12

4. Axe

Soul: 60.2 / Wallet: 34.99

5. L'oreal

Soul: 62.63 / Wallet: 30.39

6. Garnier

Soul: 53.48 / Wallet: 25.79

7. Mac cosmetics

Soul: 29.84 / Wallet: 44.27

8. Nuxe

Soul: 36.7 / Wallet: 29.44

9. Maybelline new york

Soul: 36.45 / Wallet: 20.87

10. Weleda

Soul: 30.14 / Wallet: 17.84

Share of wallet

Beauty Products

Brand logo
01
Nivea
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Brand logo
02
Rituals
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Brand logo
03
Dove
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04
Axe
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05
L'oreal
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06
Garnier
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07
Mac cosmetics
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08
Nuxe
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09
Maybelline new york
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10
Weleda
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11
Rimmel
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12
Max-factor
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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