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Ranking best brands 2024

Kitchen appliances

Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Kitchen appliances Brand

  • 1. PHILIPS
  • 2. BOSCH
  • 3. TEFAL
  • 4. DELONGHI
  • 5. MOULINEX
  • 6. KRUPS
  • 7. SMEG
  • 8. KITCHENAID
  • 9. KENWOOD
  • 10. MAGIMIX
  • SEE TOP 10
Share of soul
1
1. Philips

Soul: 77.3 / Wallet: 88.16

2
2. Bosch

Soul: 73.44 / Wallet: 51.6

3
3. Tefal

Soul: 61.89 / Wallet: 36.67

4. Delonghi

Soul: 39.37 / Wallet: 53.41

5. Moulinex

Soul: 45.48 / Wallet: 39.81

6. Krups

Soul: 33.46 / Wallet: 36.16

7. Smeg

Soul: 35.33 / Wallet: 34.14

8. Kitchenaid

Soul: 42.34 / Wallet: 26.51

9. Kenwood

Soul: 40.29 / Wallet: 27.28

10. Magimix

Soul: 30.75 / Wallet: 33.71

Share of wallet

Kitchen appliances

Brand logo
01
Philips
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Brand logo
02
Bosch
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Brand logo
03
Tefal
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04
Delonghi
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05
Moulinex
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06
Krups
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07
Smeg
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08
Kitchenaid
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09
Kenwood
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10
Magimix
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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