Ranking best brands 2021

Financial services

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. KBC
  • 2. BNP PARIBAS FORTIS
  • 3. ING
  • 4. BELFIUS
  • 5. ARGENTA
  • 6. TRIODOS
  • 7. KEYTRADE
  • 8. BPOST BANK / BPOST BANQUE
  • 9. CBC
  • 10. AXA BANK
  • SEE TOP 10
Share of soul
1
1. Kbc

Soul: 46.51 / Wallet: 56.01

2
2. Bnp paribas fortis

Soul: 40.16 / Wallet: 60.5

3
3. Ing

Soul: 43.06 / Wallet: 45.82

4. Belfius

Soul: 36.72 / Wallet: 49.71

5. Argenta

Soul: 48.01 / Wallet: 36.31

6. Triodos

Soul: 15.15 / Wallet: 42.34

7. Keytrade

Soul: 29.64 / Wallet: 27.68

8. Bpost bank / bpost banque

Soul: 32.75 / Wallet: 22.83

9. Cbc

Soul: 17.95 / Wallet: 36.58

10. Axa bank

Soul: 30.64 / Wallet: 22.17

Share of wallet

Financial Services

Brand logo
01
Kbc
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Brand logo
02
Bnp paribas fortis
More info
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Brand logo
03
Ing
More info
Less info
04
Belfius
More info
Less info
05
Argenta
More info
Less info
06
Triodos
More info
Less info
07
Keytrade
More info
Less info
08
Bpost bank / bpost banque
More info
Less info
09
Cbc
More info
Less info
10
Axa bank
More info
Less info
11
Beobank
More info
Less info
12
Crelan
More info
Less info
13
Deutsche bank
More info
Less info
14
Europabank
More info
Less info
15
Hello bank!
More info
Less info
16
Rabobank
More info
Less info
17
Bink bank
More info
Less info
18
Me direct
More info
Less info
19
Bank van breda
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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