Ranking best brands 2019

Financial services

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Kbc
  • 2. Bnp paribas fortis
  • 3. Belfius
  • 4. Ing
  • 5. Argenta
  • 6. Axa bank
  • 7. Bank van de post
  • 8. Fintro
  • 9. Keytrade
  • 10. Deutsche bank
  • SEE TOP 10
Share of soul
1
1. Kbc

Soul: 46.12 / Wallet: 58.32

2
2. Bnp paribas fortis

Soul: 41.38 / Wallet: 61.3

3
3. Belfius

Soul: 39.37 / Wallet: 49.72

4. Ing

Soul: 33.12 / Wallet: 44.75

5. Argenta

Soul: 36.62 / Wallet: 39.4

6. Axa bank

Soul: 27.21 / Wallet: 25.19

7. Bank van de post

Soul: 23.38 / Wallet: 23.83

8. Fintro

Soul: 12.79 / Wallet: 28.71

9. Keytrade

Soul: 13.32 / Wallet: 28.06

10. Deutsche bank

Soul: 12.91 / Wallet: 23.86

Share of wallet

Financial Services

Brand logo
01
KBC
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Brand logo
02
BNP PARIBAS FORTIS
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Brand logo
03
BELFIUS
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04
ING
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05
ARGENTA
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06
AXA BANK
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07
BANK VAN DE POST
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08
FINTRO
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09
KEYTRADE
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10
DEUTSCHE BANK
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11
BEOBANK
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12
RABOBANK
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13
HELLO BANK!
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14
CBC
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15
EUROPABANK
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Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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