Ranking best brands 2023

Small household appliances

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

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sector

Top 10 Small household appliances Brand

1. PHILIPS
2. BOSCH
3. ORAL B
4. MIELE
5. DYSON
6. AEG
7. TEFAL
8. SIEMENS
9. BRAUN
10. DE'LONGHI
SEE TOP 10

Share of soul

1. Philips

Soul: 69.05 / Wallet: 91.94

2. Bosch

Soul: 61.31 / Wallet: 43.04

3. Oral b

Soul: 59.91 / Wallet: 32.92

4. Miele

Soul: 58.85 / Wallet: 55.09

5. Dyson

Soul: 55.16 / Wallet: 47.49

6. Aeg

Soul: 51.63 / Wallet: 29.15

7. Tefal

Soul: 49.25 / Wallet: 29.8

8. Siemens

Soul: 46.95 / Wallet: 24.62

9. Braun

Soul: 32.29 / Wallet: 24.42

10. De'longhi

Soul: 31.99 / Wallet: 30.81

Share of wallet

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Retail (food, near-food) Retail (hi-fi electro)

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Small household appliances

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