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Ranking best brands 2023

Small household appliances

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Small household appliances Brand

  • 1. PHILIPS
  • 2. BOSCH
  • 3. ORAL B
  • 4. MIELE
  • 5. DYSON
  • 6. AEG
  • 7. TEFAL
  • 8. SIEMENS
  • 9. BRAUN
  • 10. DE'LONGHI
  • SEE TOP 10
Share of soul
1
1. Philips

Soul: 69.05 / Wallet: 91.94

2
2. Bosch

Soul: 61.31 / Wallet: 43.04

3
3. Oral b

Soul: 59.91 / Wallet: 32.92

4. Miele

Soul: 58.85 / Wallet: 55.09

5. Dyson

Soul: 55.16 / Wallet: 47.49

6. Aeg

Soul: 51.63 / Wallet: 29.15

7. Tefal

Soul: 49.25 / Wallet: 29.8

8. Siemens

Soul: 46.95 / Wallet: 24.62

9. Braun

Soul: 32.29 / Wallet: 24.42

10. De'longhi

Soul: 31.99 / Wallet: 30.81

Share of wallet

Small household appliances

Brand logo
01
Philips
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02
Bosch
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03
Oral b
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04
Miele
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05
Dyson
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06
Aeg
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07
Tefal
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08
Siemens
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09
Braun
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10
De'longhi
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11
Kitchenaid
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12
Moulinex
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13
Smeg
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14
Sodastream
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15
Domo
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16
Jura
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17
Irobot
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18
Krups
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19
Babyliss
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20
Rowenta
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21
Calor
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22
Melitta
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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