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Ranking best brands 2023

Pet care

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Pet Care Brand

  • 1. ROYAL CANIN
  • 2. HILL'S
  • 3. WHISKAS
  • 4. EDGARD & COOPER
  • 5. PEDIGREE
  • 6. PURINA ONE
  • 7. SHEBA
  • 8. PURINA GOURMET
  • 9. PURINA FELIX
  • 10. CATISFACTIONS
  • SEE TOP 10
Share of soul
1
1. Royal canin

Soul: 43.44 / Wallet: 66.37

2
2. Hill's

Soul: 52.7 / Wallet: 34.98

3
3. Whiskas

Soul: 33.48 / Wallet: 50.94

4. Edgard & cooper

Soul: 46.02 / Wallet: 25.06

5. Pedigree

Soul: 35.05 / Wallet: 36.02

6. Purina one

Soul: 33.28 / Wallet: 36.29

7. Sheba

Soul: 30.99 / Wallet: 37.77

8. Purina gourmet

Soul: 23.47 / Wallet: 36.47

9. Purina felix

Soul: 25.85 / Wallet: 29.9

10. Catisfactions

Soul: 35.02 / Wallet: 15.88

Share of wallet

Pet Care

Brand logo
01
Royal canin
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Brand logo
02
Hill's
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Brand logo
03
Whiskas
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04
Edgard & cooper
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05
Pedigree
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Less info
06
Purina one
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07
Sheba
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08
Purina gourmet
More info
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09
Purina felix
More info
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10
Catisfactions
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11
Perfect fit
More info
Less info
12
Purina friskies
More info
Less info
13
Vitakraft
More info
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14
Cesar
More info
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15
Wellness core
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16
Kitekat
More info
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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