Ranking best brands 2019

Telecom

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Samsung
  • 2. Apple
  • 3. Huawei
  • 4. Nokia
  • 5. Sony
  • 6. Acer
  • 7. Motorola
  • 8. Lg
  • 9. Wiko
  • 10. Htc
  • SEE TOP 10
Share of soul
1
1. Samsung

Soul: 79.28 / Wallet: 58.91

2
2. Apple

Soul: 64.25 / Wallet: 67.73

3
3. Huawei

Soul: 53.18 / Wallet: 42.19

4. Nokia

Soul: 47.43 / Wallet: 31.7

5. Sony

Soul: 38.21 / Wallet: 29.33

6. Acer

Soul: 32.39 / Wallet: 22.64

7. Motorola

Soul: 11.68 / Wallet: 33.94

8. Lg

Soul: 25.47 / Wallet: 19.34

9. Wiko

Soul: 9.05 / Wallet: 30.92

10. Htc

Soul: 7.14 / Wallet: 21.31

Share of wallet

Telecom

Brand logo
01
SAMSUNG
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Brand logo
02
APPLE
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Brand logo
03
HUAWEI
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04
NOKIA
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05
SONY
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06
ACER
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07
MOTOROLA
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08
LG
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09
WIKO
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10
HTC
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11
ALCATEL
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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