Ranking best brands 2023
Pet care
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Pet Care Brand
- 1. ROYAL CANIN
- 2. HILL'S
- 3. WHISKAS
- 4. EDGARD & COOPER
- 5. PEDIGREE
- 6. PURINA ONE
- 7. SHEBA
- 8. PURINA GOURMET
- 9. PURINA FELIX
- 10. CATISFACTIONS
1. Royal canin
Soul: 43.44 / Wallet: 66.37
22. Hill's
Soul: 52.7 / Wallet: 34.98
33. Whiskas
Soul: 33.48 / Wallet: 50.94
4. Edgard & cooper
Soul: 46.02 / Wallet: 25.06
5. Pedigree
Soul: 35.05 / Wallet: 36.02
6. Purina one
Soul: 33.28 / Wallet: 36.29
7. Sheba
Soul: 30.99 / Wallet: 37.77
8. Purina gourmet
Soul: 23.47 / Wallet: 36.47
9. Purina felix
Soul: 25.85 / Wallet: 29.9
10. Catisfactions
Soul: 35.02 / Wallet: 15.88
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterPet Care
