Ranking best brands 2023

Pet care

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Pet Care Brand

  • 1. ROYAL CANIN
  • 2. HILL'S
  • 3. WHISKAS
  • 4. EDGARD & COOPER
  • 5. PEDIGREE
  • 6. PURINA ONE
  • 7. SHEBA
  • 8. PURINA GOURMET
  • 9. PURINA FELIX
  • 10. CATISFACTIONS
  • SEE TOP 10
Share of soul
1
1. Royal canin

Soul: 43.44 / Wallet: 66.37

2
2. Hill's

Soul: 52.7 / Wallet: 34.98

3
3. Whiskas

Soul: 33.48 / Wallet: 50.94

4. Edgard & cooper

Soul: 46.02 / Wallet: 25.06

5. Pedigree

Soul: 35.05 / Wallet: 36.02

6. Purina one

Soul: 33.28 / Wallet: 36.29

7. Sheba

Soul: 30.99 / Wallet: 37.77

8. Purina gourmet

Soul: 23.47 / Wallet: 36.47

9. Purina felix

Soul: 25.85 / Wallet: 29.9

10. Catisfactions

Soul: 35.02 / Wallet: 15.88

Share of wallet

Pet Care

Brand logo
01
Royal canin
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Brand logo
02
Hill's
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Brand logo
03
Whiskas
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04
Edgard & cooper
More info
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05
Pedigree
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Less info
06
Purina one
More info
Less info
07
Sheba
More info
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08
Purina gourmet
More info
Less info
09
Purina felix
More info
Less info
10
Catisfactions
More info
Less info
11
Perfect fit
More info
Less info
12
Purina friskies
More info
Less info
13
Vitakraft
More info
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14
Cesar
More info
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15
Wellness core
More info
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16
Kitekat
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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