Ranking best brands 2024
Sweet snacks
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Sweet Snacks Brand
- 1. COTE D'OR
- 2. LOTUS
- 3. LU
- 4. MILKA
- 5. KINDER
- 6. DELACRE
- 7. HARIBO
- 8. DESTROOPER
- 9. FERRERO
- 10. M&M'S
1. Cote d'or
Soul: 90.22 / Wallet: 84.07
22. Lotus
Soul: 68.26 / Wallet: 53
33. Lu
Soul: 60.59 / Wallet: 47.03
4. Milka
Soul: 57.32 / Wallet: 45.14
5. Kinder
Soul: 47.56 / Wallet: 48.93
6. Delacre
Soul: 53.69 / Wallet: 37.33
7. Haribo
Soul: 45.48 / Wallet: 41.4
8. Destrooper
Soul: 51.18 / Wallet: 33.94
9. Ferrero
Soul: 44.68 / Wallet: 32.45
10. M&m's
Soul: 47.63 / Wallet: 29.49
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterSweet Snacks
