Ranking best brands 2021

Telecom

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. SAMSUNG
  • 2. APPLE
  • 3. HUAWEI
  • 4. ONEPLUS
  • 5. NOKIA
  • 6. SONY
  • 7. MOTOROLA
  • 8. REDMI
  • 9. HONOR
  • 10. POCOPHONE
  • SEE TOP 10
Share of soul
1
1. Samsung telecom

Soul: 90.87 / Wallet: 35.45

2
2. Apple

Soul: 67.52 / Wallet: 38.38

3
3. Huawei

Soul: 52.08 / Wallet: 26.62

4. Oneplus

Soul: 11.83 / Wallet: 56.64

5. Nokia

Soul: 44.38 / Wallet: 21.25

6. Sony

Soul: 39.96 / Wallet: 17.94

7. Motorola

Soul: 20.86 / Wallet: 34.66

8. Redmi

Soul: 20.35 / Wallet: 27.91

9. Honor

Soul: 10.84 / Wallet: 34.46

10. Pocophone

Soul: 0 / Wallet: 34.58

Share of wallet

Telecom

Brand logo
01
Samsung
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Brand logo
02
Apple
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Brand logo
03
Huawei
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04
Oneplus
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05
Nokia
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06
Sony
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07
Motorola
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08
Redmi
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09
Honor
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10
Pocophone
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11
Mi xiaomi
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12
Oppo
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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