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Ranking best brands 2023

Financial services & insurances

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Financial services & insurances Brand

  • 1. ARGENTA
  • 2. KBC
  • 3. BELFIUS
  • 4. ING
  • 5. BNP PARIBAS FORTIS
  • 6. ETHIAS
  • 7. KEYTRADE
  • 8. AXA BANK
  • 9. AG INSURANCE
  • 10. BPOST BANK/BANQUE
  • SEE TOP 10
Share of soul
1
1. Argenta

Soul: 37.78 / Wallet: 0

2
2. Kbc

Soul: 36.84 / Wallet: 0

3
3. Belfius

Soul: 34.08 / Wallet: 0

4. Ing

Soul: 27.47 / Wallet: 0

5. Bnp paribas fortis

Soul: 24.46 / Wallet: 0

6. Ethias

Soul: 23.62 / Wallet: 0

7. Keytrade

Soul: 22.67 / Wallet: 0

8. Axa bank

Soul: 21.86 / Wallet: 0

9. Ag insurance

Soul: 21.77 / Wallet: 0

10. Bpost bank/banque

Soul: 17.22 / Wallet: 0

Share of wallet

Financial services & insurances

Brand logo
01
Argenta
More info
Less info
Brand logo
02
Kbc
More info
Less info
Brand logo
03
Belfius
More info
Less info
04
Ing
More info
Less info
05
Bnp paribas fortis
More info
Less info
06
Ethias
More info
Less info
07
Keytrade
More info
Less info
08
Axa bank
More info
Less info
09
Ag insurance
More info
Less info
10
Bpost bank/banque
More info
Less info
11
Federale
More info
Less info
12
Saxo bank
More info
Less info
13
Allianz
More info
Less info
14
P&v
More info
Less info
15
Nn insurance
More info
Less info
16
Corona direct
More info
Less info
17
Deutsche bank
More info
Less info
18
Baloise
More info
Less info
19
Me direct
More info
Less info
20
Yuzzu
More info
Less info
21
Beobank
More info
Less info
22
Cbc
More info
Less info
23
Dkv
More info
Less info
24
Crelan
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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