Ranking best brands 2023
Financial services & insurances
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Financial services & insurances Brand
- 1. ARGENTA
- 2. KBC
- 3. BELFIUS
- 4. ING
- 5. BNP PARIBAS FORTIS
- 6. ETHIAS
- 7. KEYTRADE
- 8. AXA BANK
- 9. AG INSURANCE
- 10. BPOST BANK/BANQUE
1. Argenta
Soul: 37.78 / Wallet: 0
22. Kbc
Soul: 36.84 / Wallet: 0
33. Belfius
Soul: 34.08 / Wallet: 0
4. Ing
Soul: 27.47 / Wallet: 0
5. Bnp paribas fortis
Soul: 24.46 / Wallet: 0
6. Ethias
Soul: 23.62 / Wallet: 0
7. Keytrade
Soul: 22.67 / Wallet: 0
8. Axa bank
Soul: 21.86 / Wallet: 0
9. Ag insurance
Soul: 21.77 / Wallet: 0
10. Bpost bank/banque
Soul: 17.22 / Wallet: 0
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterFinancial services & insurances
