Ranking best brands 2019

Tourism

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Tui
  • 2. Booking.com
  • 3. Thomas cook
  • 4. Neckerman
  • 5. Pairi daiza
  • 6. Trivago
  • 7. Connections
  • 8. Pegase
  • 9. Center parcs
  • 10. Club med
  • SEE TOP 10
Share of soul
1
1. Tui

Soul: 79.11 / Wallet: 80.34

2
2. Booking.com

Soul: 56.81 / Wallet: 53.69

3
3. Thomas cook

Soul: 53.36 / Wallet: 43.25

4. Neckerman

Soul: 47.5 / Wallet: 41.36

5. Pairi daiza

Soul: 46.15 / Wallet: 23.37

6. Trivago

Soul: 31.52 / Wallet: 27.65

7. Connections

Soul: 23.81 / Wallet: 33.23

8. Pegase

Soul: 13.56 / Wallet: 32.97

9. Center parcs

Soul: 29.13 / Wallet: 16.91

10. Club med

Soul: 14.16 / Wallet: 31.45

Share of wallet

Tourism

Brand logo
01
TUI
More info
Less info
Brand logo
02
BOOKING.COM
More info
Less info
Brand logo
03
THOMAS COOK
More info
Less info
04
NECKERMAN
More info
Less info
05
PAIRI DAIZA
More info
Less info
06
TRIVAGO
More info
Less info
07
CONNECTIONS
More info
Less info
08
PEGASE
More info
Less info
09
CENTER PARCS
More info
Less info
10
CLUB MED
More info
Less info
11
CORENDON
More info
Less info
12
VOYAGE PRIVE
More info
Less info
13
BELVILLA
More info
Less info
14
OMNIA
More info
Less info
15
ARDENNES ETAPES
More info
Less info
16
ROOMPOT VAKANTIES
More info
Less info
17
VACANSOLEIL
More info
Less info
18
BELAMBRA
More info
Less info
19
ATOUT FRANCE
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

Best brands methodology

What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’.

READY TO UP YOUR GAME?

Contact us to get the best insights in how to improve your brand. You might just end up becoming next year’s Best Brand...

Get in touch