Ranking best brands 2021

Beer

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. JUPILER
  • 2. LEFFE
  • 3. DUVEL
  • 4. CHIMAY
  • 5. GRIMBERGEN
  • 6. LINDEMANS
  • 7. STELLA ARTOIS
  • 8. HOEGAARDEN
  • 9. MAES PILS
  • 10. LIEFMANS
  • SEE TOP 10
Share of soul
1
1. Jupiler

Soul: 77.33 / Wallet: 91.62

2
2. Leffe

Soul: 66.46 / Wallet: 58.51

3
3. Duvel

Soul: 63.82 / Wallet: 52.01

4. Chimay

Soul: 61.68 / Wallet: 42.21

5. Grimbergen

Soul: 49.66 / Wallet: 29.22

6. Lindemans

Soul: 45.71 / Wallet: 32.7

7. Stella artois

Soul: 46.61 / Wallet: 30.26

8. Hoegaarden

Soul: 45.18 / Wallet: 23.8

9. Maes pils

Soul: 32.66 / Wallet: 30.45

10. Liefmans

Soul: 39.14 / Wallet: 23.78

Share of wallet

Beer

Brand logo
01
Jupiler
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Brand logo
02
Leffe
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Brand logo
03
Duvel
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04
Chimay
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05
Grimbergen
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06
Lindemans
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07
Stella artois
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08
Hoegaarden
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09
Maes pils
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10
Liefmans
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11
Kasteel
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12
Desperados
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13
Rodenbach
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14
Carlsberg
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15
Belle-vue
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16
Vedett
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17
Palm
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18
Corona
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19
Cara pils
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20
Guiness
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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