Ranking best brands 2021

Consumers electronics

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. SAMSUNG
  • 2. SONY
  • 3. PHILIPS
  • 4. LG
  • 5. GOOGLE
  • 6. NIKON
  • 7. MICROSOFT
  • 8. CANON
  • 9. PANASONIC
  • 10. PENTAX
  • SEE TOP 10
Share of soul
1
1. Samsung electronic

Soul: 100 / Wallet: 73.94

2
2. Sony

Soul: 73.26 / Wallet: 46.41

3
3. Philips

Soul: 66.47 / Wallet: 42.3

4. Lg

Soul: 50.6 / Wallet: 46.77

5. Google

Soul: 78.56 / Wallet: 14.94

6. Nikon

Soul: 47.69 / Wallet: 37.02

7. Microsoft

Soul: 66.31 / Wallet: 14.73

8. Canon

Soul: 53.24 / Wallet: 25.78

9. Panasonic

Soul: 49.21 / Wallet: 27.62

10. Pentax

Soul: 23.46 / Wallet: 39.94

Share of wallet

Consumers Electronics

Brand logo
01
Samsung
More info
Less info
Brand logo
02
Sony
More info
Less info
Brand logo
03
Philips
More info
Less info
04
Lg
More info
Less info
05
Google
More info
Less info
06
Nikon
More info
Less info
07
Microsoft
More info
Less info
08
Canon
More info
Less info
09
Panasonic
More info
Less info
10
Pentax
More info
Less info
11
Sonos
More info
Less info
12
Nintendo
More info
Less info
13
B&o
More info
Less info
14
Pioneer
More info
Less info
15
Sennheiser
More info
Less info
16
Bose
More info
Less info
17
Garmin
More info
Less info
18
Olympus
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2022

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND