Ranking best brands 2019

Consumers electronics

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Samsung
  • 2. Sony
  • 3. Philips
  • 4. Lg
  • 5. Canon
  • 6. Nikon
  • 7. Panasonic
  • 8. Sonos
  • 9. Bose
  • 10. Garmin
  • SEE TOP 10
Share of soul
1
1. Samsung

Soul: 98.97 / Wallet: 76.76

2
2. Sony

Soul: 69.64 / Wallet: 55.34

3
3. Philips

Soul: 70.72 / Wallet: 42.87

4. Lg

Soul: 39.17 / Wallet: 45.72

5. Canon

Soul: 54.03 / Wallet: 28.92

6. Nikon

Soul: 43.07 / Wallet: 30.28

7. Panasonic

Soul: 42.23 / Wallet: 30.71

8. Sonos

Soul: 18.19 / Wallet: 41.15

9. Bose

Soul: 40.07 / Wallet: 18.62

10. Garmin

Soul: 30.54 / Wallet: 21.59

Share of wallet

Consumers Electronics

Brand logo
01
SAMSUNG
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Brand logo
02
SONY
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Brand logo
03
PHILIPS
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04
LG
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05
CANON
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06
NIKON
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07
PANASONIC
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08
SONOS
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09
BOSE
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10
GARMIN
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11
JVC
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12
PIONEER
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13
SENNHEISER
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14
LOEWE
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15
JBL
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16
B&O
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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