Ranking best brands 2024
Gardening
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Gardening Brand
- 1. GARDENA
- 2. KÄRCHER
- 3. POLET
- 4. DCM
- 5. COMPO
- 6. WEBER
- 7. AGROFINO
- 8. BARBECOOK
- 9. WOLF-GARTEN
- 10. SUBSTRAL
1. Gardena
Soul: 83 / Wallet: 88.01
22. Kärcher
Soul: 78.32 / Wallet: 64.37
33. Polet
Soul: 63.93 / Wallet: 38.44
4. Dcm
Soul: 44.24 / Wallet: 38.81
5. Compo
Soul: 36.15 / Wallet: 44.28
6. Weber
Soul: 50.21 / Wallet: 28.91
7. Agrofino
Soul: 31.43 / Wallet: 44.06
8. Barbecook
Soul: 43.07 / Wallet: 28.95
9. Wolf-garten
Soul: 45.81 / Wallet: 25.46
10. Substral
Soul: 34.86 / Wallet: 29.47
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterGardening
