Ranking best brands 2023
Telecom
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 9 Telecom Brand
- 1. SAMSUNG
- 2. APPLE
- 3. MI
- 4. ONEPLUS
- 5. HUAWEI
- 6. NOKIA
- 7. OPPO
- 8. SONY
- 9. MOTOROLA
1. Samsung
Soul: 91.51 / Wallet: 66.41
22. Apple
Soul: 61.9 / Wallet: 64.48
33. Mi
Soul: 35.33 / Wallet: 33.33
4. Oneplus
Soul: 34.81 / Wallet: 19.03
5. Huawei
Soul: 30.54 / Wallet: 15
6. Nokia
Soul: 30.5 / Wallet: 14.06
7. Oppo
Soul: 25.97 / Wallet: 14.78
8. Sony
Soul: 25.09 / Wallet: 10.87
9. Motorola
Soul: 6.61 / Wallet: 13.11
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterTelecom
