Ranking best brands 2021

Do-it-yourself

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. BOSCH
  • 2. LEVIS
  • 3. KÄRCHER
  • 4. MAKITA
  • 5. GARDENA
  • 6. BLACK&DECKER
  • 7. PATTEX
  • 8. STIHL
  • 9. TESA
  • 10. GROHE
  • SEE TOP 10
Share of soul
1
1. Bosch

Soul: 75.08 / Wallet: 64.94

2
2. Levis

Soul: 67.91 / Wallet: 68.2

3
3. Kärcher

Soul: 78.19 / Wallet: 39.6

4. Makita

Soul: 52.97 / Wallet: 49.88

5. Gardena

Soul: 58.27 / Wallet: 38.82

6. Black&decker

Soul: 46.68 / Wallet: 39.77

7. Pattex

Soul: 64.94 / Wallet: 19.03

8. Stihl

Soul: 44.62 / Wallet: 34.93

9. Tesa

Soul: 57.07 / Wallet: 22.34

10. Grohe

Soul: 51.64 / Wallet: 27.47

Share of wallet

Do-It-Yourself

Brand logo
01
Bosch
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02
Levis
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03
Kärcher
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04
Makita
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05
Gardena
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06
Black&decker
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07
Pattex
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08
Stihl
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09
Tesa
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10
Grohe
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11
Powerplus
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12
Knauf
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13
Tec7
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14
Metabo
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15
Soudal
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16
Hansgrohe
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17
V33
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18
Bison
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19
Nilfisk
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20
Wolf garten
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21
Xyladecor
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22
Rockwool
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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