Ranking best brands 2024
It
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 IT Brand
- 1. HP
- 2. APPLE
- 3. SAMSUNG
- 4. ASUS
- 5. MICROSOFT
- 6. ACER
- 7. LENOVO
- 8. DELL
- 9. MSI
- 10. LOGITECH
1. Hp
Soul: 76.08 / Wallet: 69.52
22. Apple
Soul: 69.24 / Wallet: 75.34
33. Samsung
Soul: 75.75 / Wallet: 53.25
4. Asus
Soul: 52.31 / Wallet: 41.63
5. Microsoft
Soul: 54.96 / Wallet: 30.96
6. Acer
Soul: 45.95 / Wallet: 34.08
7. Lenovo
Soul: 36.11 / Wallet: 43.37
8. Dell
Soul: 36.83 / Wallet: 35.89
9. Msi
Soul: 42.46 / Wallet: 26.17
10. Logitech
Soul: 40.42 / Wallet: 25.36
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterIT
