Ranking best brands 2019

Do-it-yourself

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Bosch
  • 2. Kärcher
  • 3. Gardena
  • 4. Makita
  • 5. Pattex
  • 6. Black&decker
  • 7. Knauf
  • 8. Stihl
  • 9. Soudal
  • 10. Metabo
  • SEE TOP 10
Share of soul
1
1. Bosch

Soul: 81.71 / Wallet: 71.29

2
2. Kärcher

Soul: 70.5 / Wallet: 42.87

3
3. Gardena

Soul: 59.02 / Wallet: 46.48

4. Makita

Soul: 46.01 / Wallet: 50.82

5. Pattex

Soul: 69.74 / Wallet: 24.26

6. Black&decker

Soul: 50.58 / Wallet: 39.11

7. Knauf

Soul: 41.54 / Wallet: 40.36

8. Stihl

Soul: 44.48 / Wallet: 36.9

9. Soudal

Soul: 48.28 / Wallet: 29.81

10. Metabo

Soul: 41.38 / Wallet: 35.74

Share of wallet

Do-It-Yourself

Brand logo
01
Bosch
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Brand logo
02
Kärcher
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Brand logo
03
Gardena
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04
Makita
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05
Pattex
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06
Black&Decker
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07
Knauf
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08
Stihl
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09
Soudal
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10
Metabo
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11
Tec7
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12
PowerPlus
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13
DeWalt
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14
Wolf Garten
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15
Bison
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16
Nilfisk
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17
Rockwool
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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