Ranking best brands 2019

Food

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Cote d'or
  • 2. Danone
  • 3. Lay's
  • 4. Lotus
  • 5. Devos lemmens
  • 6. Alpro
  • 7. Dr. oetker
  • 8. Nutella
  • 9. Lu
  • 10. Knorr
  • SEE TOP 10
Share of soul
1
1. Cote d'or

Soul: 81.68 / Wallet: 58.1

2
2. Danone

Soul: 61.21 / Wallet: 76.12

3
3. Lay's

Soul: 75.5 / Wallet: 45.16

4. Lotus

Soul: 76.09 / Wallet: 35

5. Devos lemmens

Soul: 73.76 / Wallet: 32.18

6. Alpro

Soul: 40.08 / Wallet: 62.63

7. Dr. oetker

Soul: 55.13 / Wallet: 47.08

8. Nutella

Soul: 60.36 / Wallet: 38.84

9. Lu

Soul: 65.9 / Wallet: 31.73

10. Knorr

Soul: 53.71 / Wallet: 36.9

Share of wallet

Food

Brand logo
01
COTE D'OR
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02
DANONE
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03
LAY'S
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04
LOTUS
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05
DEVOS LEMMENS
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06
ALPRO
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07
DR. OETKER
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08
NUTELLA
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09
LU
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10
KNORR
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11
BECEL
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12
IGLO
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13
MILKA
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14
PRESIDENT
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15
HEINZ
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16
MAREDSOUS
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17
KELLOGG'S
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18
HERTA
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19
CAMPINA
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20
DELACRE
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21
NESTLE
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22
OLA
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23
KINDER
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24
HARIBO
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25
BALADE
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26
MCCAIN
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27
MORA
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28
JOYVALLE
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29
LA LORRAINE
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30
GALBANI
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31
FINDUS
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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