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Ranking best brands 2023

Retail (food, near-food)

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Retail (food, near-food) Brand

  • 1. COLRUYT
  • 2. DELHAIZE
  • 3. ALDI
  • 4. CARREFOUR
  • 5. LIDL
  • 6. ACTION
  • 7. KRUIDVAT
  • 8. ALBERT HEIJN
  • 9. BIO-PLANET
  • 10. JUMBO
  • SEE TOP 10
Share of soul
1
1. Colruyt

Soul: 75.57 / Wallet: 78.42

2
2. Delhaize

Soul: 63.33 / Wallet: 60.84

3
3. Aldi

Soul: 68.83 / Wallet: 45.51

4. Carrefour

Soul: 54.02 / Wallet: 57.3

5. Lidl

Soul: 62.52 / Wallet: 35.64

6. Action

Soul: 59.72 / Wallet: 17.46

7. Kruidvat

Soul: 52.46 / Wallet: 23.91

8. Albert heijn

Soul: 44.61 / Wallet: 25.76

9. Bio-planet

Soul: 21.21 / Wallet: 16.36

10. Jumbo

Soul: 23.52 / Wallet: 12.55

Share of wallet

Retail (food, near-food)

Brand logo
01
Colruyt
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02
Delhaize
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03
Aldi
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04
Carrefour
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05
Lidl
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06
Action
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07
Kruidvat
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08
Albert heijn
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09
Bio-planet
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10
Jumbo
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11
Intermarché
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12
Spar
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13
Trafic
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14
Okay
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15
Makro
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16
Cora
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17
Picard
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18
Match
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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