Ranking best brands 2021

Food

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. DANONE
  • 2. LOTUS
  • 3. DEVOS LEMMENS
  • 4. ALPRO
  • 5. BECEL
  • 6. KNORR
  • 7. NESCAFE
  • 8. DR. OETKER
  • 9. MAREDSOUS
  • 10. NESTLE
  • SEE TOP 10
Share of soul
1
1. Danone

Soul: 73.93 / Wallet: 66.6

2
2. Lotus

Soul: 84.25 / Wallet: 37.16

3
3. Devos lemmens

Soul: 86.03 / Wallet: 32.89

4. Alpro

Soul: 48.99 / Wallet: 64.15

5. Becel

Soul: 51.57 / Wallet: 49.73

6. Knorr

Soul: 62.48 / Wallet: 38.11

7. Nescafe

Soul: 39.66 / Wallet: 57.4

8. Dr. oetker

Soul: 51.2 / Wallet: 44.02

9. Maredsous

Soul: 62.27 / Wallet: 26.18

10. Nestle

Soul: 45.53 / Wallet: 41.26

Share of wallet

Food

Brand logo
01
Danone
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02
Lotus
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03
Devos lemmens
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04
Alpro
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05
Becel
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06
Knorr
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07
Nescafe
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08
Dr. oetker
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09
Maredsous
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10
Nestle
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11
Iglo
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12
Kellogg's
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13
Milka
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14
Campina
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15
Flandria
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16
Heinz
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17
Haribo
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18
President
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19
Balade
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20
Mccain
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21
Ola
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22
Mora
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23
Bel'orta
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24
Galbani
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25
La lorraine
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26
Aiki
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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