Ranking best brands 2023
Retail (food, near-food)
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Retail (food, near-food) Brand
- 1. COLRUYT
- 2. DELHAIZE
- 3. ALDI
- 4. CARREFOUR
- 5. LIDL
- 6. ACTION
- 7. KRUIDVAT
- 8. ALBERT HEIJN
- 9. BIO-PLANET
- 10. JUMBO
1. Colruyt
Soul: 75.57 / Wallet: 78.42
22. Delhaize
Soul: 63.33 / Wallet: 60.84
33. Aldi
Soul: 68.83 / Wallet: 45.51
4. Carrefour
Soul: 54.02 / Wallet: 57.3
5. Lidl
Soul: 62.52 / Wallet: 35.64
6. Action
Soul: 59.72 / Wallet: 17.46
7. Kruidvat
Soul: 52.46 / Wallet: 23.91
8. Albert heijn
Soul: 44.61 / Wallet: 25.76
9. Bio-planet
Soul: 21.21 / Wallet: 16.36
10. Jumbo
Soul: 23.52 / Wallet: 12.55
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterRetail (food, near-food)
