Ranking best brands 2019

Domestic appliances (small)

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Philips
  • 2. Bosch
  • 3. Miele
  • 4. Oral b
  • 5. Aeg
  • 6. Dyson
  • 7. Braun
  • 8. Domo
  • 9. Rowenta
  • 10. Calor
  • SEE TOP 10
Share of soul
1
1. Philips

Soul: 75.83 / Wallet: 69.21

2
2. Bosch

Soul: 66.27 / Wallet: 41.11

3
3. Miele

Soul: 69.07 / Wallet: 36.52

4. Oral b

Soul: 63.2 / Wallet: 26.21

5. Aeg

Soul: 60.98 / Wallet: 28

6. Dyson

Soul: 40.16 / Wallet: 33.47

7. Braun

Soul: 48.69 / Wallet: 23.97

8. Domo

Soul: 25.86 / Wallet: 32.95

9. Rowenta

Soul: 31.7 / Wallet: 26.67

10. Calor

Soul: 30.85 / Wallet: 26.97

Share of wallet

Domestic Appliances (small)

Brand logo
01
PHILIPS
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Brand logo
02
Bosch
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Brand logo
03
MIELE
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04
ORAL B
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05
AEG
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06
DYSON
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07
BRAUN
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08
DOMO
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09
ROWENTA
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10
CALOR
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11
BABYLISS
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12
DELONGHI
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13
ELECTROLUX
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14
MELITTA
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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