Ranking best brands 2023
It
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 IT Brand
- 1. HP
- 2. APPLE
- 3. SAMSUNG
- 4. LENOVO
- 5. MICROSOFT
- 6. ASUS
- 7. ACER
- 8. MSI
- 9. DELL
- 10. CANON
1. Hp
Soul: 64.67 / Wallet: 77.53
22. Apple
Soul: 61.1 / Wallet: 61.46
33. Samsung
Soul: 73.72 / Wallet: 39.96
4. Lenovo
Soul: 39.92 / Wallet: 42.66
5. Microsoft
Soul: 59.65 / Wallet: 12.88
6. Asus
Soul: 40.66 / Wallet: 37.02
7. Acer
Soul: 37.73 / Wallet: 32.4
8. Msi
Soul: 34.72 / Wallet: 26.51
9. Dell
Soul: 31.42 / Wallet: 26.63
10. Canon
Soul: 41.71 / Wallet: 10.14
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterIT
