Ranking best brands 2021

Domestic appliances (small)

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. PHILIPS
  • 2. MIELE
  • 3. BOSCH
  • 4. DYSON
  • 5. ORAL B
  • 6. TEFAL
  • 7. BRAUN
  • 8. KENWOOD
  • 9. KITCHENAID
  • 10. DOMO
  • SEE TOP 10
Share of soul
1
1. Philips

Soul: 82.09 / Wallet: 71.97

2
2. Miele

Soul: 68.63 / Wallet: 51.87

3
3. Bosch

Soul: 76.41 / Wallet: 43.85

4. Dyson

Soul: 50.59 / Wallet: 54.67

5. Oral b

Soul: 45.85 / Wallet: 52.17

6. Tefal

Soul: 70.55 / Wallet: 17.72

7. Braun

Soul: 49.14 / Wallet: 27.67

8. Kenwood

Soul: 48.44 / Wallet: 22.8

9. Kitchenaid

Soul: 34.11 / Wallet: 36.74

10. Domo

Soul: 40.87 / Wallet: 27.17

Share of wallet

Domestic Appliances (small)

Brand logo
01
Philips
More info
Less info
Brand logo
02
Miele
More info
Less info
Brand logo
03
Bosch
More info
Less info
04
Dyson
More info
Less info
05
Oral b
More info
Less info
06
Tefal
More info
Less info
07
Braun
More info
Less info
08
Kenwood
More info
Less info
09
Kitchenaid
More info
Less info
10
Domo
More info
Less info
11
Calor
More info
Less info
12
Moulinex
More info
Less info
13
Rowenta
More info
Less info
14
Krups
More info
Less info
15
Delonghi
More info
Less info
16
Babyliss
More info
Less info
17
Melitta
More info
Less info
18
Magimix
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2022

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND