Ranking best brands 2023

It

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 IT Brand

  • 1. HP
  • 2. APPLE
  • 3. SAMSUNG
  • 4. LENOVO
  • 5. MICROSOFT
  • 6. ASUS
  • 7. ACER
  • 8. MSI
  • 9. DELL
  • 10. CANON
  • SEE TOP 10
Share of soul
1
1. Hp

Soul: 64.67 / Wallet: 77.53

2
2. Apple

Soul: 61.1 / Wallet: 61.46

3
3. Samsung

Soul: 73.72 / Wallet: 39.96

4. Lenovo

Soul: 39.92 / Wallet: 42.66

5. Microsoft

Soul: 59.65 / Wallet: 12.88

6. Asus

Soul: 40.66 / Wallet: 37.02

7. Acer

Soul: 37.73 / Wallet: 32.4

8. Msi

Soul: 34.72 / Wallet: 26.51

9. Dell

Soul: 31.42 / Wallet: 26.63

10. Canon

Soul: 41.71 / Wallet: 10.14

Share of wallet

IT

Brand logo
01
Hp
More info
Less info
Brand logo
02
Apple
More info
Less info
Brand logo
03
Samsung
More info
Less info
04
Lenovo
More info
Less info
05
Microsoft
More info
Less info
06
Asus
More info
Less info
07
Acer
More info
Less info
08
Msi
More info
Less info
09
Dell
More info
Less info
10
Canon
More info
Less info
11
Logitech
More info
Less info
12
Medion
More info
Less info
13
Brother
More info
Less info
14
Huawei
More info
Less info
15
Epson
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2023

Get in touch

BE A BEST BRAND

Contact us for a free session about how to become or stay a Best Brand next year

BE A BEST BRAND