Ranking best brands 2023

Large household appliances

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Large household appliances Brand

  • 1. MIELE
  • 2. SAMSUNG
  • 3. BOSCH
  • 4. AEG
  • 5. SIEMENS
  • 6. WHIRLPOOL
  • 7. SMEG
  • 8. LG
  • 9. BEKO
  • 10. NOVY
  • SEE TOP 10
Share of soul
1
1. Miele

Soul: 69.35 / Wallet: 75.66

2
2. Samsung

Soul: 70.55 / Wallet: 46.91

3
3. Bosch

Soul: 64.92 / Wallet: 48.63

4. Aeg

Soul: 51.09 / Wallet: 58.77

5. Siemens

Soul: 50.19 / Wallet: 44.63

6. Whirlpool

Soul: 39.15 / Wallet: 32.01

7. Smeg

Soul: 37.35 / Wallet: 17.6

8. Lg

Soul: 38.59 / Wallet: 15.03

9. Beko

Soul: 25.98 / Wallet: 25.79

10. Novy

Soul: 23.26 / Wallet: 22.98

Share of wallet

Large household appliances

Brand logo
01
Miele
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Brand logo
02
Samsung
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Brand logo
03
Bosch
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04
Aeg
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Less info
05
Siemens
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Less info
06
Whirlpool
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07
Smeg
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08
Lg
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09
Beko
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10
Novy
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11
Liebherr
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12
Atag
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13
Bauknecht
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14
Zanussi
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Less info
15
Haier
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16
Hisense
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17
Candy
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Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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