Ranking best brands 2021

It

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. HP
  • 2. APPLE
  • 3. MICROSOFT
  • 4. LENOVO
  • 5. ACER
  • 6. ASUS
  • 7. DELL
  • 8. CANON
  • 9. LOGITECH
  • 10. HUAWEI
  • SEE TOP 10
Share of soul
1
1. Hp

Soul: 72.86 / Wallet: 69.07

2
2. Apple

Soul: 60.28 / Wallet: 64.97

3
3. Microsoft

Soul: 73.61 / Wallet: 27.3

4. Lenovo

Soul: 46.1 / Wallet: 45.43

5. Acer

Soul: 48.24 / Wallet: 37.7

6. Asus

Soul: 44.37 / Wallet: 36.68

7. Dell

Soul: 42.95 / Wallet: 38.06

8. Canon

Soul: 54.98 / Wallet: 16.8

9. Logitech

Soul: 47.37 / Wallet: 16.91

10. Huawei

Soul: 39.72 / Wallet: 23.73

Share of wallet

IT

Brand logo
01
Hp
More info
Less info
Brand logo
02
Apple
More info
Less info
Brand logo
03
Microsoft
More info
Less info
04
Lenovo
More info
Less info
05
Acer
More info
Less info
06
Asus
More info
Less info
07
Dell
More info
Less info
08
Canon
More info
Less info
09
Logitech
More info
Less info
10
Huawei
More info
Less info
11
Medion
More info
Less info
12
Brother
More info
Less info
13
Epson
More info
Less info
14
Msi
More info
Less info
15
Tp link
More info
Less info
16
Devolo
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2022

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND