Ranking best brands 2019

It

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Hp
  • 2. Apple
  • 3. Samsung
  • 4. Microsoft
  • 5. Google
  • 6. Asus
  • 7. Acer
  • 8. Dell
  • 9. Lenovo
  • 10. Canon
  • SEE TOP 10
Share of soul
1
1. Hp

Soul: 70.74 / Wallet: 64.25

2
2. Apple

Soul: 56.09 / Wallet: 61.2

3
3. Samsung

Soul: 70.86 / Wallet: 33.44

4. Microsoft

Soul: 57.88 / Wallet: 27.06

5. Google

Soul: 67.81 / Wallet: 11.39

6. Asus

Soul: 36.93 / Wallet: 39.73

7. Acer

Soul: 41.45 / Wallet: 34.69

8. Dell

Soul: 33.49 / Wallet: 37.68

9. Lenovo

Soul: 27.25 / Wallet: 41.99

10. Canon

Soul: 47.2 / Wallet: 18.23

Share of wallet

IT

Brand logo
01
HP
More info
Less info
Brand logo
02
APPLE
More info
Less info
Brand logo
03
SAMSUNG
More info
Less info
04
MICROSOFT
More info
Less info
05
GOOGLE
More info
Less info
06
ASUS
More info
Less info
07
ACER
More info
Less info
08
DELL
More info
Less info
09
LENOVO
More info
Less info
10
CANON
More info
Less info
11
MEDION
More info
Less info
12
LOGITECH
More info
Less info
13
LG
More info
Less info
14
EPSON
More info
Less info
15
WESTERN DIGITAL
More info
Less info
16
BROTHER
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

Best brands methodology

What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’.

READY TO UP YOUR GAME?

Contact us to get the best insights in how to improve your brand. You might just end up becoming next year’s Best Brand...

Get in touch