Ranking best brands 2021

Consumer electronics

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October/November 2021
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Best Product Brand

Winners 2022

  • 1. SAMSUNG
  • 2. PHILIPS
  • 3. SONY
  • 4. GOOGLE
  • 5. LG
  • 6. MICROSOFT
  • 7. CANON
  • 8. NINTENDO
  • 9. JBL
  • 10. BOSE
  • SEE TOP 10
Share of soul
1
1. Samsung

Soul: 100 / Wallet: 83.3

2
2. Philips

Soul: 81.22 / Wallet: 46.27

3
3. Sony

Soul: 74.52 / Wallet: 51.6

4. Google

Soul: 95.37 / Wallet: 21.63

5. Lg

Soul: 52.77 / Wallet: 50.76

6. Microsoft

Soul: 77.31 / Wallet: 20.05

7. Canon

Soul: 63.38 / Wallet: 26.25

8. Nintendo

Soul: 44.35 / Wallet: 37.51

9. Jbl

Soul: 42.91 / Wallet: 31.8

10. Bose

Soul: 51.25 / Wallet: 20.11

Share of wallet

Consumer electronics

Brand logo
01
Samsung
More info
Less info
Brand logo
02
Philips
More info
Less info
Brand logo
03
Sony
More info
Less info
04
Google
More info
Less info
05
Lg
More info
Less info
06
Microsoft
More info
Less info
07
Canon
More info
Less info
08
Nintendo
More info
Less info
09
Jbl
More info
Less info
10
Bose
More info
Less info
11
Panasonic
More info
Less info
12
Sonos
More info
Less info
13
Nikon
More info
Less info
14
Garmin
More info
Less info
15
B&o
More info
Less info
16
Pioneer
More info
Less info
17
Sennheiser
More info
Less info
18
Olympus
More info
Less info
19
Fujifilm
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2023

Get in touch

BE A BEST BRAND

Contact us for a free session about the methodology behind Best Brands and to receive insights about your scores in the study

BE A BEST BRAND