Ranking best brands 2021
Consumer electronics
Sample: 5,000 people, representative of total Belgian population
Fieldwork period: October/November 2021
Method: Online / Share of Wallet: Price Premium, Market
Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential,
Experience, Brand Image
Best Product Brand
Winners 2022
- 1. SAMSUNG
- 2. PHILIPS
- 3. SONY
- 4. GOOGLE
- 5. LG
- 6. MICROSOFT
- 7. CANON
- 8. NINTENDO
- 9. JBL
- 10. BOSE
Share of soul
1
1. Samsung
Soul: 100 / Wallet: 83.3
22. Philips
Soul: 81.22 / Wallet: 46.27
33. Sony
Soul: 74.52 / Wallet: 51.6
4. Google
Soul: 95.37 / Wallet: 21.63
5. Lg
Soul: 52.77 / Wallet: 50.76
6. Microsoft
Soul: 77.31 / Wallet: 20.05
7. Canon
Soul: 63.38 / Wallet: 26.25
8. Nintendo
Soul: 44.35 / Wallet: 37.51
9. Jbl
Soul: 42.91 / Wallet: 31.8
10. Bose
Soul: 51.25 / Wallet: 20.11
Share of wallet
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A
Alcoholic drinks AutomotiveB
Beauty products BeersC
Consumer electronicsD
Decoration and renovationE
Energy & fuelF
Financial services FoodG
GardeningI
Insurance ITM
Major domestic appliancesN
Non-alcoholic drinksP
Pet & hobby retail PetfoodR
Retail (food, near-food) Retail (hi-fi, electro)S
Small domestic appliancesT
Telecom Tools and machinesConsumer electronics
01
Samsung
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02
Philips
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03
Sony
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04
Google
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05
Lg
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06
Microsoft
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07
Canon
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08
Nintendo
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09
Jbl
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10
Bose
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11
Panasonic
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12
Sonos
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13
Nikon
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14
Garmin
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15
B&o
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16
Pioneer
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17
Sennheiser
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18
Olympus
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19
Fujifilm
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