Ranking best brands 2019

Deco - lifestyle

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Ikea
  • 2. Casa
  • 3. Maison du monde
  • 4. Blokker
  • 5. Leenbakker
  • 6. Zara home
  • 7. Weba
  • 8. Gaverzicht
  • SEE TOP 10
Share of soul
1
1. Ikea

Soul: 100 / Wallet: 71.02

2
2. Casa

Soul: 59.24 / Wallet: 35.14

3
3. Maison du monde

Soul: 50.28 / Wallet: 39.55

4. Blokker

Soul: 46.98 / Wallet: 25.34

5. Leenbakker

Soul: 39.72 / Wallet: 24.34

6. Zara home

Soul: 26.52 / Wallet: 30.08

7. Weba

Soul: 22.09 / Wallet: 29.6

8. Gaverzicht

Soul: 14.45 / Wallet: 28.86

Share of wallet

Deco - Lifestyle

Brand logo
01
IKEA
More info
Less info
Brand logo
02
CASA
More info
Less info
Brand logo
03
Maison du monde
More info
Less info
04
BLOKKER
More info
Less info
05
Leenbakker
More info
Less info
06
ZARA HOME
More info
Less info
07
Weba
More info
Less info
08
Gaverzicht
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

Best brands methodology

What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’.

READY TO UP YOUR GAME?

Contact us to get the best insights in how to improve your brand. You might just end up becoming next year’s Best Brand...

Get in touch