Ranking best brands 2021
Consumer electronics
Sample: 5,000 people, representative of total Belgian population
Fieldwork period: October/November 2021
Method: Online / Share of Wallet: Price Premium, Market
Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential,
Experience, Brand Image
Best Product Brand
Winners 2022
- 1. SAMSUNG
- 2. PHILIPS
- 3. SONY
- 4. GOOGLE
- 5. LG
- 6. MICROSOFT
- 7. CANON
- 8. NINTENDO
- 9. JBL
- 10. BOSE
1. Samsung
Soul: 100 / Wallet: 83.3
22. Philips
Soul: 81.22 / Wallet: 46.27
33. Sony
Soul: 74.52 / Wallet: 51.6
4. Google
Soul: 95.37 / Wallet: 21.63
5. Lg
Soul: 52.77 / Wallet: 50.76
6. Microsoft
Soul: 77.31 / Wallet: 20.05
7. Canon
Soul: 63.38 / Wallet: 26.25
8. Nintendo
Soul: 44.35 / Wallet: 37.51
9. Jbl
Soul: 42.91 / Wallet: 31.8
10. Bose
Soul: 51.25 / Wallet: 20.11
A
Alcoholic drinks AutomotiveB
Beauty products BeersC
Consumer electronicsD
Decoration and renovationE
Energy & fuelF
Financial services FoodG
GardeningI
Insurance ITM
Major domestic appliancesN
Non-alcoholic drinksP
Pet & hobby retail PetfoodR
Retail (food, near-food) Retail (hi-fi, electro)S
Small domestic appliancesT
Telecom Tools and machinesConsumer electronics


