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Ranking best brands 2024

Home comfort

Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Home Comfort Brand

  • 1. DYSON
  • 2. MIELE
  • 3. SAMSUNG
  • 4. PHILIPS
  • 5. BOSCH
  • 6. AEG
  • 7. KÄRCHER
  • 8. CALOR
  • 9. BISSELL
  • 10. ROWENTA
  • SEE TOP 10
Share of soul
1
1. Dyson

Soul: 68.17 / Wallet: 87.02

2
2. Miele

Soul: 62.02 / Wallet: 60.68

3
3. Samsung

Soul: 68.24 / Wallet: 45.93

4. Philips

Soul: 62.07 / Wallet: 45.17

5. Bosch

Soul: 59.58 / Wallet: 45.03

6. Aeg

Soul: 46.61 / Wallet: 40.2

7. Kärcher

Soul: 45.44 / Wallet: 33.7

8. Calor

Soul: 32.35 / Wallet: 44.13

9. Bissell

Soul: 39.56 / Wallet: 33.8

10. Rowenta

Soul: 28.28 / Wallet: 36.82

Share of wallet

Home Comfort

Brand logo
01
Dyson
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Brand logo
02
Miele
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Brand logo
03
Samsung
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04
Philips
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05
Bosch
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06
Aeg
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07
Kärcher
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08
Calor
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09
Bissell
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10
Rowenta
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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