Ranking best brands 2019
Deco - lifestyle
Sample: 5,000 people, representative of total Belgian population
Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market
Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential,
Experience, Brand Image
Winners 2019
- 1. Ikea
- 2. Casa
- 3. Maison du monde
- 4. Blokker
- 5. Leenbakker
- 6. Zara home
- 7. Weba
- 8. Gaverzicht
Share of soul
1
1. Ikea
Soul: 100 / Wallet: 71.02
22. Casa
Soul: 59.24 / Wallet: 35.14
33. Maison du monde
Soul: 50.28 / Wallet: 39.55
4. Blokker
Soul: 46.98 / Wallet: 25.34
5. Leenbakker
Soul: 39.72 / Wallet: 24.34
6. Zara home
Soul: 26.52 / Wallet: 30.08
7. Weba
Soul: 22.09 / Wallet: 29.6
8. Gaverzicht
Soul: 14.45 / Wallet: 28.86
Share of wallet
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A
Alcoholic drinks AutomotiveB
Beauty productsC
Consumers electronicsD
Deco - lifestyle Do-it-yourself Domestic appliances (major) Domestic appliances (small)F
Financial services Food FuelI
Insurances ItN
Non-alcoholic drinksP
PetfoodR
Retail fashion Retail food Retail hi-fi electroT
Telecom Telecom operators TourismDeco - Lifestyle
01
IKEA
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02
CASA
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03
Maison du monde
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04
BLOKKER
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05
Leenbakker
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06
ZARA HOME
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07
Weba
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08
Gaverzicht
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