Ranking best brands 2019

Retail fashion

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. C&a
  • 2. Zalando
  • 3. H&m
  • 4. Esprit
  • 5. Jbc
  • 6. As adventure
  • 7. Zara
  • 8. Jack&jones
  • 9. Zeb
  • 10. Bel&bo
  • SEE TOP 10
Share of soul
1
1. C&a

Soul: 65.51 / Wallet: 84.15

2
2. Zalando

Soul: 46.32 / Wallet: 49.38

3
3. H&m

Soul: 47.03 / Wallet: 43.76

4. Esprit

Soul: 45.85 / Wallet: 39.88

5. Jbc

Soul: 46.64 / Wallet: 37.19

6. As adventure

Soul: 38.07 / Wallet: 45.16

7. Zara

Soul: 38.9 / Wallet: 33.67

8. Jack&jones

Soul: 32.04 / Wallet: 25.86

9. Zeb

Soul: 30.62 / Wallet: 25.67

10. Bel&bo

Soul: 23.27 / Wallet: 30.48

Share of wallet

Retail Fashion

Brand logo
01
C&A
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Brand logo
02
Zalando
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Brand logo
03
H&M
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04
ESPRIT
More info
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05
JBC
More info
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06
AS ADVENTURE
More info
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07
ZARA
More info
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08
JACK&JONES
More info
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09
ZEB
More info
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10
BEL&BO
More info
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11
LOLA & LIZA
More info
Less info
12
CASSIS
More info
Less info
13
Vente-Exclusive
More info
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14
UNIQLO
More info
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15
La Redoute
More info
Less info
16
PAPRIKA
More info
Less info
17
3 Suisses
More info
Less info
18
MANGO
More info
Less info
19
Outlet-avenue
More info
Less info
20
Showroomprive
More info
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21
Sarenza
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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