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Ranking best brands 2023

Dairy

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Dairy Brand

  • 1. ALPRO
  • 2. DANONE
  • 3. CAMPINA
  • 4. BRUGGE
  • 5. MAREDSOUS
  • 6. PRÉSIDENT
  • 7. PHILADELPHIA
  • 8. CÉCÉMEL
  • 9. BOURSIN
  • 10. OIKOS
  • SEE TOP 10
Share of soul
1
1. Alpro

Soul: 41.12 / Wallet: 87.13

2
2. Danone

Soul: 52.77 / Wallet: 33.37

3
3. Campina

Soul: 43.58 / Wallet: 41.48

4. Brugge

Soul: 49.15 / Wallet: 30.97

5. Maredsous

Soul: 44.21 / Wallet: 30.63

6. Président

Soul: 47.58 / Wallet: 20.36

7. Philadelphia

Soul: 41.1 / Wallet: 27.46

8. Cécémel

Soul: 45.69 / Wallet: 20.31

9. Boursin

Soul: 43.72 / Wallet: 17.51

10. Oikos

Soul: 36.83 / Wallet: 25.81

Share of wallet

Dairy

Brand logo
01
Alpro
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Brand logo
02
Danone
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Brand logo
03
Campina
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04
Brugge
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05
Maredsous
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06
Président
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07
Philadelphia
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08
Cécémel
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09
Boursin
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10
Oikos
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11
Solo
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12
Becel
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13
Nestlé - la laitiere
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14
Danette
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15
Galbani
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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