Ranking best brands 2024
Retail diy & garden
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 8 Retail DIY & Garden Brand
- 1. HUBO
- 2. BRICO+PLAN-IT
- 3. GAMMA
- 4. AVEVE
- 5. OH! GREEN
- 6. HORTA
- 7. MR BRICOLAGE
- 8. EUROTUIN
1. Hubo
Soul: 65.84 / Wallet: 65.3
22. Brico+plan-it
Soul: 52.37 / Wallet: 63.36
33. Gamma
Soul: 50.89 / Wallet: 45.76
4. Aveve
Soul: 59.18 / Wallet: 35.55
5. Oh! green
Soul: 37.05 / Wallet: 27.64
6. Horta
Soul: 29.25 / Wallet: 27.65
7. Mr bricolage
Soul: 19.47 / Wallet: 28.46
8. Eurotuin
Soul: 14.41 / Wallet: 21.44
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterRetail DIY & Garden
