Ranking best brands 2023
Dairy
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Dairy Brand
- 1. ALPRO
- 2. DANONE
- 3. CAMPINA
- 4. BRUGGE
- 5. MAREDSOUS
- 6. PRÉSIDENT
- 7. PHILADELPHIA
- 8. CÉCÉMEL
- 9. BOURSIN
- 10. OIKOS
1. Alpro
Soul: 41.12 / Wallet: 87.13
22. Danone
Soul: 52.77 / Wallet: 33.37
33. Campina
Soul: 43.58 / Wallet: 41.48
4. Brugge
Soul: 49.15 / Wallet: 30.97
5. Maredsous
Soul: 44.21 / Wallet: 30.63
6. Président
Soul: 47.58 / Wallet: 20.36
7. Philadelphia
Soul: 41.1 / Wallet: 27.46
8. Cécémel
Soul: 45.69 / Wallet: 20.31
9. Boursin
Soul: 43.72 / Wallet: 17.51
10. Oikos
Soul: 36.83 / Wallet: 25.81
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterDairy
