Ranking best brands 2021

Retail pet & hobby

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. AVEVE
  • 2. TOM & CO
  • 3. ZOOPLUS
  • 4. MAXIZOO
  • 5. HORTA
  • 6. POILS ET PLUMES
  • SEE TOP 10
Share of soul
1
1. Aveve

Soul: 70.67 / Wallet: 53.85

2
2. Tom & co

Soul: 73.53 / Wallet: 46.68

3
3. Zooplus

Soul: 58.32 / Wallet: 40.63

4. Maxizoo

Soul: 42.81 / Wallet: 19.29

5. Horta

Soul: 34.38 / Wallet: 11.4

6. Poils et plumes

Soul: 18.49 / Wallet: 9.97

Share of wallet

Retail Pet & Hobby

Brand logo
01
Aveve
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Brand logo
02
Tom & co
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Brand logo
03
Zooplus
More info
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04
Maxizoo
More info
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05
Horta
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06
Poils et plumes
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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