Ranking best brands 2019

Automotive

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Volkswagen
  • 2. Bmw
  • 3. Mercedes
  • 4. Renault
  • 5. Audi
  • 6. Peugeot
  • 7. Volvo
  • 8. Opel
  • 9. Citroen
  • 10. Ford
  • SEE TOP 10
Share of soul
1
1. Volkswagen

Soul: 44.08 / Wallet: 60.84

2
2. Bmw

Soul: 38.65 / Wallet: 62.03

3
3. Mercedes

Soul: 37.46 / Wallet: 63.08

4. Renault

Soul: 42.85 / Wallet: 54.28

5. Audi

Soul: 42.59 / Wallet: 47.85

6. Peugeot

Soul: 33.88 / Wallet: 48.91

7. Volvo

Soul: 41.77 / Wallet: 40.42

8. Opel

Soul: 35.89 / Wallet: 38.35

9. Citroen

Soul: 30.57 / Wallet: 40.33

10. Ford

Soul: 32.02 / Wallet: 37.75

Share of wallet

Automotive

Brand logo
01
VOLKSWAGEN
More info
Less info
Brand logo
02
BMW
More info
Less info
Brand logo
03
MERCEDES
More info
Less info
04
RENAULT
More info
Less info
05
AUDI
More info
Less info
06
PEUGEOT
More info
Less info
07
VOLVO
More info
Less info
08
OPEL
More info
Less info
09
CITROEN
More info
Less info
10
FORD
More info
Less info
11
TOYOTA
More info
Less info
12
SKODA
More info
Less info
13
NISSAN
More info
Less info
14
HYUNDAI
More info
Less info
15
KIA
More info
Less info
16
FIAT
More info
Less info
17
SEAT
More info
Less info
18
PORSCHE
More info
Less info
19
JAGUAR
More info
Less info
20
MAZDA
More info
Less info
21
LAND ROVER
More info
Less info
22
MINI
More info
Less info
23
JEEP
More info
Less info
24
ALFA ROMEO
More info
Less info
25
LEXUS
More info
Less info
26
SUBARU
More info
Less info
27
MITSUBISHI
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

Best brands methodology

What binds Serviceplan and GfK is the passion to develop and coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – the ones that we like to call ‘the best brands’.

READY TO UP YOUR GAME?

Contact us to get the best insights in how to improve your brand. You might just end up becoming next year’s Best Brand...

Get in touch