Ranking best brands 2023
Personal care
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Personal Care Brand
- 1. NIVEA
- 2. ORAL B
- 3. DOVE
- 4. L'ORÉAL
- 5. SENSODYNE
- 6. GILLETTE
- 7. AXE
- 8. PURESSENTIEL
- 9. GARNIER
- 10. HEAD & SHOULDERS
1. Nivea
Soul: 78.51 / Wallet: 92.77
22. Oral b
Soul: 57.58 / Wallet: 37.89
33. Dove
Soul: 57.76 / Wallet: 29.47
4. L'oréal
Soul: 40.55 / Wallet: 34.22
5. Sensodyne
Soul: 43.26 / Wallet: 26.05
6. Gillette
Soul: 35.84 / Wallet: 31.49
7. Axe
Soul: 34.54 / Wallet: 25.95
8. Puressentiel
Soul: 38.19 / Wallet: 18
9. Garnier
Soul: 32.71 / Wallet: 22.46
10. Head & shoulders
Soul: 26.42 / Wallet: 26.2
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterPersonal Care
