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Ranking best brands 2023

Personal care

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Personal Care Brand

  • 1. NIVEA
  • 2. ORAL B
  • 3. DOVE
  • 4. L'ORÉAL
  • 5. SENSODYNE
  • 6. GILLETTE
  • 7. AXE
  • 8. PURESSENTIEL
  • 9. GARNIER
  • 10. HEAD & SHOULDERS
  • SEE TOP 10
Share of soul
1
1. Nivea

Soul: 78.51 / Wallet: 92.77

2
2. Oral b

Soul: 57.58 / Wallet: 37.89

3
3. Dove

Soul: 57.76 / Wallet: 29.47

4. L'oréal

Soul: 40.55 / Wallet: 34.22

5. Sensodyne

Soul: 43.26 / Wallet: 26.05

6. Gillette

Soul: 35.84 / Wallet: 31.49

7. Axe

Soul: 34.54 / Wallet: 25.95

8. Puressentiel

Soul: 38.19 / Wallet: 18

9. Garnier

Soul: 32.71 / Wallet: 22.46

10. Head & shoulders

Soul: 26.42 / Wallet: 26.2

Share of wallet

Personal Care

Brand logo
01
Nivea
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Brand logo
02
Oral b
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Brand logo
03
Dove
More info
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04
L'oréal
More info
Less info
05
Sensodyne
More info
Less info
06
Gillette
More info
Less info
07
Axe
More info
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08
Puressentiel
More info
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09
Garnier
More info
Less info
10
Head & shoulders
More info
Less info
11
Colgate
More info
Less info
12
Fa
More info
Less info
13
Signal
More info
Less info
14
Maybelline new york
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15
Schwarzkopf
More info
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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