Ranking best brands 2021

Automotive

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. VOLKSWAGEN
  • 2. MERCEDES
  • 3. BMW
  • 4. RENAULT
  • 5. AUDI
  • 6. PEUGEOT
  • 7. CITROEN
  • 8. FORD
  • 9. TOYOTA
  • 10. OPEL
  • SEE TOP 10
Share of soul
1
1. Volkswagen

Soul: 52.92 / Wallet: 63.42

2
2. Mercedes

Soul: 40.47 / Wallet: 65.9

3
3. Bmw

Soul: 42.86 / Wallet: 61.26

4. Renault

Soul: 42.48 / Wallet: 48.45

5. Audi

Soul: 48.52 / Wallet: 39.2

6. Peugeot

Soul: 33.68 / Wallet: 51.8

7. Citroen

Soul: 33.89 / Wallet: 47.29

8. Ford

Soul: 41.2 / Wallet: 39.56

9. Toyota

Soul: 38.45 / Wallet: 35

10. Opel

Soul: 27.72 / Wallet: 40.08

Share of wallet

Automotive

Brand logo
01
Volkswagen
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02
Mercedes
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03
Bmw
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04
Renault
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05
Audi
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06
Peugeot
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07
Citroen
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08
Ford
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09
Toyota
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10
Opel
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11
Volvo
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12
Hyundai
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13
Skoda
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14
Dacia
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15
Nissan
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16
Porsche
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17
Kia
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18
Tesla
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19
Mazda
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20
Seat
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21
Fiat
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22
Mini
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23
Suzuki
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24
Land rover
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25
Alfa romeo
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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