Ranking best brands 2019

Petfood

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Purina
  • 2. Royal canin
  • 3. Whiskas
  • 4. Pedigree
  • 5. Hill's
  • 6. Felix
  • 7. Pro plan
  • 8. Eukanuba
  • 9. Seberus
  • 10. Fokker
  • SEE TOP 10
Share of soul
1
1. Purina

Soul: 49.78 / Wallet: 59.84

2
2. Royal canin

Soul: 54.76 / Wallet: 43.46

3
3. Whiskas

Soul: 53.02 / Wallet: 43.59

4. Pedigree

Soul: 42.13 / Wallet: 35.95

5. Hill's

Soul: 43.1 / Wallet: 34

6. Felix

Soul: 36.35 / Wallet: 30.11

7. Pro plan

Soul: 37.16 / Wallet: 15.46

8. Eukanuba

Soul: 25.64 / Wallet: 14

9. Seberus

Soul: 16.47 / Wallet: 18.68

10. Fokker

Soul: 8.92 / Wallet: 25.48

Share of wallet

Petfood

Brand logo
01
PURINA
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Brand logo
02
ROYAL CANIN
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Brand logo
03
WHISKAS
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04
PEDIGREE
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05
HILL'S
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06
FELIX
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07
PRO PLAN
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08
EUKANUBA
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09
SEBERUS
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10
FOKKER
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11
KITEKAT
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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