Ranking best brands 2023

Retail (hi-fi electro)

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Retail (Hi-fi electro) Brand

  • 1. BOL.COM
  • 2. MEDIAMARKT
  • 3. VANDEN BORRE
  • 4. COOLBLUE
  • 5. KRËFEL
  • 6. AMAZON
  • 7. FNAC
  • 8. EXELLENT
  • 9. ELECTRO DEPOT
  • 10. ARTENCRAFT
  • SEE TOP 10
Share of soul
1
1. Bol.com

Soul: 68 / Wallet: 57.25

2
2. Mediamarkt

Soul: 56.19 / Wallet: 58.41

3
3. Vanden borre

Soul: 55.39 / Wallet: 51.26

4. Coolblue

Soul: 56.01 / Wallet: 45.33

5. Krëfel

Soul: 49.05 / Wallet: 45.82

6. Amazon

Soul: 54.42 / Wallet: 25.62

7. Fnac

Soul: 31.18 / Wallet: 13.83

8. Exellent

Soul: 16.8 / Wallet: 29.33

9. Electro depot

Soul: 28.98 / Wallet: 12.82

10. Artencraft

Soul: 17.95 / Wallet: 24.22

Share of wallet

Retail (Hi-fi electro)

Brand logo
01
Bol.com
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Brand logo
02
Mediamarkt
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Brand logo
03
Vanden borre
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04
Coolblue
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05
Krëfel
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06
Amazon
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07
Fnac
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08
Exellent
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09
Electro depot
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10
Artencraft
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11
Lab9
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12
Alternate
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13
Selexion
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14
Ibood.com
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15
Eldi
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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