Ranking best brands 2024
Retail (hi-fi, electro)
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Retail (Hi-Fi, Electro) Brand
- 1. COOLBLUE
- 2. MEDIAMARKT
- 3. BOL.COM
- 4. VANDEN BORRE
- 5. AMAZON
- 6. KRËFEL
- 7. LAB9
- 8. FNAC
- 9. ELECTRO DEPOT
- 10. ALTERNATE
1. Coolblue
Soul: 65.01 / Wallet: 60.7
22. Mediamarkt
Soul: 58.27 / Wallet: 64.78
33. Bol.com
Soul: 71.62 / Wallet: 50.67
4. Vanden borre
Soul: 60.86 / Wallet: 58.94
5. Amazon
Soul: 64.18 / Wallet: 52.99
6. Krëfel
Soul: 48.08 / Wallet: 52.43
7. Lab9
Soul: 46.77 / Wallet: 44.49
8. Fnac
Soul: 37.95 / Wallet: 32.04
9. Electro depot
Soul: 29.65 / Wallet: 36.15
10. Alternate
Soul: 41.74 / Wallet: 16.97
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterRetail (Hi-Fi, Electro)
