Ranking best brands 2021

Petfood

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. ROYAL CANIN
  • 2. WHISKAS
  • 3. PEDIGREE
  • 4. HILL'S
  • 5. FELIX
  • 6. GOURMET
  • 7. FRISKIES
  • 8. SHEBA
  • 9. EUKANUBA
  • 10. PURINA PRO PLAN
  • SEE TOP 10
Share of soul
1
1. Royal canin

Soul: 57.08 / Wallet: 51.33

2
2. Whiskas

Soul: 53.81 / Wallet: 46.07

3
3. Pedigree

Soul: 45.89 / Wallet: 47.73

4. Hill's

Soul: 46.78 / Wallet: 40.9

5. Felix

Soul: 40.16 / Wallet: 44.15

6. Gourmet

Soul: 42.79 / Wallet: 36.47

7. Friskies

Soul: 44.82 / Wallet: 32.92

8. Sheba

Soul: 38.38 / Wallet: 33.76

9. Eukanuba

Soul: 32.27 / Wallet: 33.11

10. Purina pro plan

Soul: 41.03 / Wallet: 23.6

Share of wallet

Petfood

Brand logo
01
Royal canin
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Brand logo
02
Whiskas
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Brand logo
03
Pedigree
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04
Hill's
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05
Felix
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06
Gourmet
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07
Friskies
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08
Sheba
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09
Eukanuba
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10
Purina pro plan
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11
Almo nature
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12
Edgard & cooper
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13
Perfect fit
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14
Wellness core
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15
Kitekat
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16
Yarrah
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17
Iams
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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