Ranking best brands 2023
Retail (hi-fi electro)
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Retail (Hi-fi electro) Brand
- 1. BOL.COM
- 2. MEDIAMARKT
- 3. VANDEN BORRE
- 4. COOLBLUE
- 5. KRËFEL
- 6. AMAZON
- 7. FNAC
- 8. EXELLENT
- 9. ELECTRO DEPOT
- 10. ARTENCRAFT
1. Bol.com
Soul: 68 / Wallet: 57.25
22. Mediamarkt
Soul: 56.19 / Wallet: 58.41
33. Vanden borre
Soul: 55.39 / Wallet: 51.26
4. Coolblue
Soul: 56.01 / Wallet: 45.33
5. Krëfel
Soul: 49.05 / Wallet: 45.82
6. Amazon
Soul: 54.42 / Wallet: 25.62
7. Fnac
Soul: 31.18 / Wallet: 13.83
8. Exellent
Soul: 16.8 / Wallet: 29.33
9. Electro depot
Soul: 28.98 / Wallet: 12.82
10. Artencraft
Soul: 17.95 / Wallet: 24.22
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterRetail (Hi-fi electro)


