Ranking best brands 2019

Retail hi-fi electro

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Media markt
  • 2. Vanden borre
  • 3. Bol.com
  • 4. Coolblue
  • 5. Krefel
  • 6. Collishop
  • 7. Fnac
  • 8. Selexion
  • 9. Amazon
  • 10. Exellent
  • SEE TOP 10
Share of soul
1
1. Media markt

Soul: 69.2 / Wallet: 68.87

2
2. Vanden borre

Soul: 71.75 / Wallet: 53.38

3
3. Bol.com

Soul: 62.07 / Wallet: 37.13

4. Coolblue

Soul: 49.85 / Wallet: 45.25

5. Krefel

Soul: 47.28 / Wallet: 42.59

6. Collishop

Soul: 51.21 / Wallet: 22.05

7. Fnac

Soul: 38.15 / Wallet: 23.81

8. Selexion

Soul: 21.88 / Wallet: 36.12

9. Amazon

Soul: 33.31 / Wallet: 20.23

10. Exellent

Soul: 15.74 / Wallet: 35.49

Share of wallet

Retail Hi-Fi Electro

Brand logo
01
MEDIA MARKT
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Brand logo
02
VANDEN BORRE
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03
BOL.COM
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04
COOLBLUE
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05
KREFEL
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06
COLLISHOP
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07
FNAC
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08
SELEXION
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09
AMAZON
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10
EXELLENT
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11
ELECTRO DEPOT
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12
ELDI
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13
IBOOD.COM
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14
ARTENCRAFT
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15
ALTERNATE
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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