Ranking best brands 2021

Retail hi-fi electro

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. MEDIA MARKT
  • 2. VANDEN BORRE
  • 3. BOL.COM
  • 4. COOLBLUE
  • 5. KREFEL
  • 6. AMAZON
  • 7. EXELLENT
  • 8. ELECTRO DEPOT
  • 9. FNAC
  • 10. ELDI
  • SEE TOP 10
Share of soul
1
1. Media markt

Soul: 68.6 / Wallet: 56.14

2
2. Vanden borre

Soul: 67.78 / Wallet: 51.6

3
3. Bol.com

Soul: 75.77 / Wallet: 37.94

4. Coolblue

Soul: 54.04 / Wallet: 50.48

5. Krefel

Soul: 53.97 / Wallet: 43.82

6. Amazon

Soul: 42.8 / Wallet: 32.7

7. Exellent

Soul: 29.5 / Wallet: 41.89

8. Electro depot

Soul: 31.08 / Wallet: 35.54

9. Fnac

Soul: 42.24 / Wallet: 17.44

10. Eldi

Soul: 26.13 / Wallet: 25.18

Share of wallet

Retail Hi-Fi Electro

Brand logo
01
Media markt
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Brand logo
02
Vanden borre
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Brand logo
03
Bol.com
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04
Coolblue
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05
Krefel
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06
Amazon
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07
Exellent
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08
Electro depot
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09
Fnac
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10
Eldi
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11
Artencraft
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12
Alternate
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13
Collishop
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14
Selexion
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15
Ibood.com
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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