Ranking best brands 2019

Non-alcoholic drinks

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Coca-cola
  • 2. Spa
  • 3. Douwe&egberts
  • 4. Lipton ice tea
  • 5. Chaudfontaine
  • 6. Nescafe
  • 7. Evian
  • 8. Pepsi
  • 9. Cecemel
  • 10. Vittel
  • SEE TOP 10
Share of soul
1
1. Coca-cola

Soul: 72.77 / Wallet: 100

2
2. Spa

Soul: 57.83 / Wallet: 49

3
3. Douwe&egberts

Soul: 59.5 / Wallet: 47.23

4. Lipton ice tea

Soul: 51.89 / Wallet: 40.19

5. Chaudfontaine

Soul: 47.38 / Wallet: 31.15

6. Nescafe

Soul: 35.14 / Wallet: 41.65

7. Evian

Soul: 39.52 / Wallet: 30.78

8. Pepsi

Soul: 31.21 / Wallet: 38.23

9. Cecemel

Soul: 47.23 / Wallet: 22.14

10. Vittel

Soul: 34.8 / Wallet: 33.43

Share of wallet

Non-alcoholic Drinks

Brand logo
01
COCA-COLA
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02
SPA
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03
DOUWE&EGBERTS
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04
LIPTON ICE TEA
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05
CHAUDFONTAINE
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06
NESCAFE
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07
EVIAN
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08
PEPSI
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09
CECEMEL
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10
VITTEL
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11
SCHWEPPES
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12
BRU
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13
FANTA
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14
SAN PELLEGRINO
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15
VALVERT
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16
PERRIER
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17
SPRITE
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18
HEPAR
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19
FUZE TEA
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20
NESQUIK
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21
FÏNLEY
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22
RICOREE
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23
MINUTE MAID
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24
OASIS
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25
VOLVIC
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26
CONTREX
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27
7 UP
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28
JACQUEMOTTE
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29
BADOIT
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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