Ranking best brands 2023
Water
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Water Brand
- 1. SPA
- 2. CRISTALINE
- 3. CHAUDFONTAINE
- 4. SAN PELLEGRINO
- 5. EVIAN
- 6. PERRIER
- 7. BRU
- 8. VITTEL
- 9. ORDAL
- 10. HEPAR
1. Spa
Soul: 58.2 / Wallet: 83.96
22. Cristaline
Soul: 49.33 / Wallet: 50.97
33. Chaudfontaine
Soul: 46.73 / Wallet: 36.95
4. San pellegrino
Soul: 46.59 / Wallet: 23.34
5. Evian
Soul: 39.67 / Wallet: 31.99
6. Perrier
Soul: 41.48 / Wallet: 27.93
7. Bru
Soul: 37.39 / Wallet: 21.53
8. Vittel
Soul: 26.93 / Wallet: 19.54
9. Ordal
Soul: 18.98 / Wallet: 26.68
10. Hepar
Soul: 15.36 / Wallet: 25.8
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterWater
