Ranking best brands 2021

Non-alcoholic drinks

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. COCA-COLA
  • 2. SPA
  • 3. LIPTON ICE TEA
  • 4. CHAUDFONTAINE
  • 5. PEPSI
  • 6. FANTA
  • 7. CECEMEL
  • 8. EVIAN
  • 9. BRU
  • 10. PERRIER
  • SEE TOP 10
Share of soul
1
1. Coca-cola

Soul: 76.92 / Wallet: 100

2
2. Spa

Soul: 53.62 / Wallet: 57.61

3
3. Lipton ice tea

Soul: 57.07 / Wallet: 42.17

4. Chaudfontaine

Soul: 50.36 / Wallet: 33.52

5. Pepsi

Soul: 36.67 / Wallet: 46.88

6. Fanta

Soul: 56.88 / Wallet: 25.16

7. Cecemel

Soul: 56.49 / Wallet: 21.73

8. Evian

Soul: 42.35 / Wallet: 35.25

9. Bru

Soul: 43.27 / Wallet: 33.89

10. Perrier

Soul: 47.09 / Wallet: 26.99

Share of wallet

Non-alcoholic Drinks

Brand logo
01
Coca-cola
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02
Spa
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03
Lipton ice tea
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04
Chaudfontaine
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05
Pepsi
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06
Fanta
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07
Cecemel
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08
Evian
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09
Bru
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10
Perrier
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11
Schweppes
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12
San pellegrino
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13
Sprite
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14
Vittel
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15
Contrex
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16
Minute maid
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17
Fuze tea
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18
Hepar
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19
Oasis
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20
Badoit
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21
Granini
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22
Fever tree
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23
Valvert
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24
FÏnley
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25
Volvic
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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