Ranking best brands 2024
Retail (fmcg)
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Retail (FMCG) Brand
- 1. COLRUYT
- 2. DELHAIZE
- 3. ALDI
- 4. CARREFOUR
- 5. LIDL
- 6. ALBERT HEIJN
- 7. ACTION
- 8. INTERMARCHÉ
- 9. KRUIDVAT
- 10. JUMBO
1. Colruyt
Soul: 71.76 / Wallet: 77.8
22. Delhaize
Soul: 58.2 / Wallet: 57.81
33. Aldi
Soul: 61.59 / Wallet: 51.49
4. Carrefour
Soul: 50.93 / Wallet: 58.01
5. Lidl
Soul: 54.17 / Wallet: 51.05
6. Albert heijn
Soul: 48.26 / Wallet: 46.75
7. Action
Soul: 56.81 / Wallet: 33.54
8. Intermarché
Soul: 26.78 / Wallet: 53.39
9. Kruidvat
Soul: 44.73 / Wallet: 28.89
10. Jumbo
Soul: 17.15 / Wallet: 42.9
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterRetail (FMCG)
