Ranking best brands 2023
Automotive
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Automotive Brand
- 1. VOLKSWAGEN
- 2. BMW
- 3. AUDI
- 4. MERCEDES
- 5. TOYOTA
- 6. VOLVO
- 7. PEUGEOT
- 8. OPEL
- 9. FORD
- 10. HYUNDAI
1. Volkswagen
Soul: 49.75 / Wallet: 66.25
22. Bmw
Soul: 49.05 / Wallet: 60.9
33. Audi
Soul: 55.28 / Wallet: 48.58
4. Mercedes
Soul: 48.86 / Wallet: 50.52
5. Toyota
Soul: 41.84 / Wallet: 42.71
6. Volvo
Soul: 44.17 / Wallet: 35.49
7. Peugeot
Soul: 34.96 / Wallet: 43.06
8. Opel
Soul: 28.86 / Wallet: 39.54
9. Ford
Soul: 27.83 / Wallet: 38.75
10. Hyundai
Soul: 30.79 / Wallet: 28.13
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterAutomotive
