Ranking best brands 2021

Retail food

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. COLRUYT
  • 2. DELHAIZE
  • 3. ALDI
  • 4. CARREFOUR
  • 5. LIDL
  • 6. ACTION
  • 7. KRUIDVAT
  • 8. ALBERT HEIJN
  • 9. INTERMARCHE
  • 10. SPAR
  • SEE TOP 10
Share of soul
1
1. Colruyt

Soul: 85.21 / Wallet: 79.18

2
2. Delhaize

Soul: 78.94 / Wallet: 62.1

3
3. Aldi

Soul: 78.77 / Wallet: 49.07

4. Carrefour

Soul: 67.41 / Wallet: 54.95

5. Lidl

Soul: 65.69 / Wallet: 44

6. Action

Soul: 58.61 / Wallet: 12.83

7. Kruidvat

Soul: 54.37 / Wallet: 12.05

8. Albert heijn

Soul: 42.12 / Wallet: 22.55

9. Intermarche

Soul: 32.1 / Wallet: 29.46

10. Spar

Soul: 31.92 / Wallet: 26.5

Share of wallet

Retail Food

Brand logo
01
Colruyt
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Brand logo
02
Delhaize
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Brand logo
03
Aldi
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04
Carrefour
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05
Lidl
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06
Action
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07
Kruidvat
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08
Albert heijn
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09
Intermarche
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10
Spar
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11
Cora
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12
Okay
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13
Trafic
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14
Makro
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15
Bioplanet
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16
Picard
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17
Match
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18
Jumbo
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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