Ranking best brands 2024
Salty snacks
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Salty Snacks Brand
- 1. LAY'S
- 2. LU TUC
- 3. BRET'S
- 4. CROKY
- 5. DORITOS
- 6. PRINGLES
- 7. CONIMEX
- 8. DUYVIS
- 9. CHEETOS
- 10. MONSTER MUNCH
1. Lay's
Soul: 97.71 / Wallet: 100
22. Lu tuc
Soul: 62.63 / Wallet: 44.04
33. Bret's
Soul: 44.26 / Wallet: 45.41
4. Croky
Soul: 51.68 / Wallet: 35.53
5. Doritos
Soul: 44.63 / Wallet: 39.32
6. Pringles
Soul: 45.76 / Wallet: 35.59
7. Conimex
Soul: 36.55 / Wallet: 42.05
8. Duyvis
Soul: 38.38 / Wallet: 35.26
9. Cheetos
Soul: 28.68 / Wallet: 44.28
10. Monster munch
Soul: 32.3 / Wallet: 35.27
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterSalty Snacks
