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Ranking best brands 2023

Automotive

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Automotive Brand

  • 1. VOLKSWAGEN
  • 2. BMW
  • 3. AUDI
  • 4. MERCEDES
  • 5. TOYOTA
  • 6. VOLVO
  • 7. PEUGEOT
  • 8. OPEL
  • 9. FORD
  • 10. HYUNDAI
  • SEE TOP 10
Share of soul
1
1. Volkswagen

Soul: 49.75 / Wallet: 66.25

2
2. Bmw

Soul: 49.05 / Wallet: 60.9

3
3. Audi

Soul: 55.28 / Wallet: 48.58

4. Mercedes

Soul: 48.86 / Wallet: 50.52

5. Toyota

Soul: 41.84 / Wallet: 42.71

6. Volvo

Soul: 44.17 / Wallet: 35.49

7. Peugeot

Soul: 34.96 / Wallet: 43.06

8. Opel

Soul: 28.86 / Wallet: 39.54

9. Ford

Soul: 27.83 / Wallet: 38.75

10. Hyundai

Soul: 30.79 / Wallet: 28.13

Share of wallet

Automotive

Brand logo
01
Volkswagen
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02
Bmw
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03
Audi
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04
Mercedes
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05
Toyota
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06
Volvo
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07
Peugeot
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08
Opel
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09
Ford
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10
Hyundai
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11
Kia
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12
Tesla
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13
Citroën
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14
Polestar
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15
Skoda
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16
Renault
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17
Dacia
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18
Land rover
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19
Jeep
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20
Seat
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21
Mini
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22
Fiat
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23
Alfa romeo
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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