Ranking best brands 2019

Retail food

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Colruyt
  • 2. Delhaize
  • 3. Carrefour
  • 4. Aldi
  • 5. Lidl
  • 6. Action
  • 7. Kruidvat
  • 8. Albert heijn
  • 9. Okay
  • 10. Cora
  • SEE TOP 10
Share of soul
1
1. Colruyt

Soul: 89.23 / Wallet: 75.18

2
2. Delhaize

Soul: 72.97 / Wallet: 54.9

3
3. Carrefour

Soul: 64.91 / Wallet: 54.32

4. Aldi

Soul: 68.1 / Wallet: 39.93

5. Lidl

Soul: 67.01 / Wallet: 37.57

6. Action

Soul: 51.13 / Wallet: 15.75

7. Kruidvat

Soul: 48.03 / Wallet: 15.68

8. Albert heijn

Soul: 27.57 / Wallet: 23.65

9. Okay

Soul: 22.47 / Wallet: 24.07

10. Cora

Soul: 19.56 / Wallet: 24.87

Share of wallet

Retail Food

Brand logo
01
COLRUYT
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Brand logo
02
DELHAIZE
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Brand logo
03
CARREFOUR
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04
ALDI
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05
LIDL
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06
ACTION
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07
KRUIDVAT
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08
ALBERT HEIJN
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09
OKAY
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10
CORA
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11
SPAR
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12
INTERMARCHE
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13
TRAFIC
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14
MAKRO
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15
MATCH
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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