Ranking best brands 2019

Alcoholic drinks

Sample: 5,000 people, representative of total Belgian population Fieldwork period: October 2018
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2019

  • 1. Jupiler
  • 2. Leffe
  • 3. Duvel
  • 4. Maes pils
  • 5. Martini
  • 6. Hoegaarden
  • 7. Chimay
  • 8. Grimbergen
  • 9. Aperol
  • 10. Strongbow
  • SEE TOP 10
Share of soul
1
1. Jupiler

Soul: 65.59 / Wallet: 91.26

2
2. Leffe

Soul: 52.32 / Wallet: 40.97

3
3. Duvel

Soul: 46.42 / Wallet: 39.16

4. Maes pils

Soul: 37.63 / Wallet: 40.64

5. Martini

Soul: 44.57 / Wallet: 30.52

6. Hoegaarden

Soul: 39.48 / Wallet: 33.03

7. Chimay

Soul: 41.18 / Wallet: 30.51

8. Grimbergen

Soul: 38.18 / Wallet: 25.24

9. Aperol

Soul: 29.93 / Wallet: 28.53

10. Strongbow

Soul: 24.42 / Wallet: 30.69

Share of wallet

Alcoholic Drinks

Brand logo
01
JUPILER
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02
LEFFE
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03
DUVEL
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04
MAES PILS
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05
MARTINI
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06
HOEGAARDEN
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07
CHIMAY
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08
GRIMBERGEN
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09
APEROL
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10
STRONGBOW
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11
RICARD
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12
BOMBAY
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13
BACARDI
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14
SOMERSBY
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15
LINDEMANS
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16
GORDON'S
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17
VEDETT
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18
RODENBACH
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19
LIEFMANS
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20
CARA PILS
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21
ABSOLUT
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22
ERISTOFF
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23
FILLIERS
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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