Update cookies preferences

Ranking best brands 2023

Consumer electronics

Sample: 4,500 people, representative of total Belgian population Fieldwork period: October/November 2022
Method: Online Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum, Cross-Selling Potential, Experience, Brand Image.

Top 10 Consumer Electronics Brand

  • 1. SAMSUNG
  • 2. SONY
  • 3. PHILIPS
  • 4. LG
  • 5. SONOS
  • 6. BOSE
  • 7. JBL
  • 8. CANON
  • 9. GOOGLE
  • 10. MICROSOFT
  • SEE TOP 10
Share of soul
1
1. Samsung

Soul: 100 / Wallet: 99.6

2
2. Sony

Soul: 62.23 / Wallet: 45.12

3
3. Philips

Soul: 51.94 / Wallet: 48.2

4. Lg

Soul: 44.33 / Wallet: 52.54

5. Sonos

Soul: 51.24 / Wallet: 31.96

6. Bose

Soul: 54.23 / Wallet: 21.72

7. Jbl

Soul: 52.15 / Wallet: 23.08

8. Canon

Soul: 46.11 / Wallet: 30.62

9. Google

Soul: 56.61 / Wallet: 14.92

10. Microsoft

Soul: 53.96 / Wallet: 15.12

Share of wallet

Consumer Electronics

Brand logo
01
Samsung
More info
Less info
Brand logo
02
Sony
More info
Less info
Brand logo
03
Philips
More info
Less info
04
Lg
More info
Less info
05
Sonos
More info
Less info
06
Bose
More info
Less info
07
Jbl
More info
Less info
08
Canon
More info
Less info
09
Google
More info
Less info
10
Microsoft
More info
Less info
11
Nikon
More info
Less info
12
Nintendo
More info
Less info
13
Panasonic
More info
Less info
14
B&o
More info
Less info
15
Garmin
More info
Less info
16
Sennheiser
More info
Less info
17
Pioneer
More info
Less info
18
Electrolux
More info
Less info
19
Olympus
More info
Less info
20
Fujifilm
More info
Less info

Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

Want to know more?

Do you want to get all the insights about your brand? Want to know how to be the winner next year?

INTERESTED IN BEING A PARTNER?

Contact us to get visibility during our next Best Brands Gala of 2024

Get in touch

BE A BEST BRAND

Contact us for a free session about how to become or stay a Best Brand next year

BE A BEST BRAND