Ranking best brands 2024
Audio/video
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2023
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Audio/Video Brand
- 1. SAMSUNG
- 2. PHILIPS
- 3. JBL
- 4. SONY
- 5. CANON
- 6. LG
- 7. BOSE
- 8. SONOS
- 9. NIKON
- 10. TCL
1. Samsung
Soul: 100 / Wallet: 91.3
22. Philips
Soul: 64.56 / Wallet: 43.43
33. Jbl
Soul: 60.12 / Wallet: 46.06
4. Sony
Soul: 63.3 / Wallet: 41.9
5. Canon
Soul: 53.03 / Wallet: 45.49
6. Lg
Soul: 48.36 / Wallet: 45.41
7. Bose
Soul: 54.6 / Wallet: 34.15
8. Sonos
Soul: 57.39 / Wallet: 28.1
9. Nikon
Soul: 40.93 / Wallet: 38
10. Tcl
Soul: 32.71 / Wallet: 43.14
A
Audio/Video AutomotiveD
Dairy & Plant-Based FoodG
GardeningH
Home ComfortI
ITK
Kitchen appliancesL
Large household appliances Liquors & SpiritsP
Pet FoodR
Renovation & decoration Retail (FMCG) Retail (Hi-Fi, Electro) Retail DIY & GardenS
Salty Snacks Soft & Fruit Drinks Stationery Sweet SnacksT
Tools & machinesW
WaterAudio/Video
