Ranking best brands 2021

Alcoholic drinks

Sample: 5,000 people, representative of total Belgian population Fieldwork period: November 2020
Method: Online / Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Relationships, Cross-Selling Potential, Experience, Brand Image

Winners 2021

  • 1. MARTINI
  • 2. RICARD
  • 3. BOMBAY
  • 4. ERISTOFF
  • 5. STRONGBOW
  • 6. FILLIERS
  • 7. BACARDI
  • 8. CAMPARI
  • 9. APEROL
  • 10. GORDON'S
  • SEE TOP 10
Share of soul
1
1. Martini

Soul: 68.61 / Wallet: 77.92

2
2. Ricard

Soul: 35.25 / Wallet: 44.39

3
3. Bombay

Soul: 36.35 / Wallet: 36.96

4. Eristoff

Soul: 32.28 / Wallet: 40.64

5. Strongbow

Soul: 39.02 / Wallet: 33.68

6. Filliers

Soul: 33.95 / Wallet: 35.54

7. Bacardi

Soul: 38 / Wallet: 30.29

8. Campari

Soul: 39.82 / Wallet: 26.32

9. Aperol

Soul: 38.02 / Wallet: 26.41

10. Gordon's

Soul: 31.25 / Wallet: 24.98

Share of wallet

Alcoholic Drinks

Brand logo
01
Martini
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02
Ricard
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03
Bombay
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04
Eristoff
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05
Strongbow
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06
Filliers
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07
Bacardi
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08
Campari
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09
Aperol
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10
Gordon's
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11
Johnnie walker
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12
Jack daniels
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13
J&b
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14
William lawsons
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15
Smirnoff
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Rank

Brand

100 80 60 40 20 0
Selected brand Average sector

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