Ranking best brands 2023
Consumer electronics
Sample: 4,500 people, representative of total Belgian population
Fieldwork period: October/November 2022
Method: Online
Share of Wallet: Price Premium, Market Share, First Choice
Share of Soul: Awareness, Brand Attachment, Brand Momentum,
Cross-Selling Potential, Experience, Brand Image.
Top 10 Consumer Electronics Brand
- 1. SAMSUNG
- 2. SONY
- 3. PHILIPS
- 4. LG
- 5. SONOS
- 6. BOSE
- 7. JBL
- 8. CANON
- 9. GOOGLE
- 10. MICROSOFT
1. Samsung
Soul: 100 / Wallet: 99.6
22. Sony
Soul: 62.23 / Wallet: 45.12
33. Philips
Soul: 51.94 / Wallet: 48.2
4. Lg
Soul: 44.33 / Wallet: 52.54
5. Sonos
Soul: 51.24 / Wallet: 31.96
6. Bose
Soul: 54.23 / Wallet: 21.72
7. Jbl
Soul: 52.15 / Wallet: 23.08
8. Canon
Soul: 46.11 / Wallet: 30.62
9. Google
Soul: 56.61 / Wallet: 14.92
10. Microsoft
Soul: 53.96 / Wallet: 15.12
A
AutomotiveC
Confectionery, biscuits, snacks Consumer electronicsD
Dairy Do it yourselfE
Energy & fuelF
Financial services & insurancesG
GardeningI
ItK
Kitchen retailL
Large household appliances Liquors & spiritsN
Non-alcoholic soft & fruitP
Personal care Pet & hobby retail Pet careR
Retail (food, near-food) Retail (hi-fi electro)S
Small household appliancesT
TelecomW
WaterConsumer Electronics
